Google’s Updates Just Changed the Game (Again)
If you've checked your heat map audit lately and thought, “Huh, that’s weird...”, you’re not alone. Over the past few weeks, we’ve seen a noticeable dip in local rankings across the board, and it’s not just your business, it’s happening globally. Businesses that used to rank in a nice, wide service area are now shrinking back closer to their physical locations. Combine that with lower engagement metrics like views and clicks due to how many people use Google AI Mode now, and yeah, it’s a bit of a head-scratcher. We’re tracking this trend closely and will share anything new we uncover, but for now, don’t panic - just stay consistent with your optimizations since now they help on Google Search, Google Maps, and AI Mode.
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