60% of Marketers & SMBs Forgot to Do This Important SEO Thing on January 1st

Happy Wednesday, Marketers! As you know, every week we come to you with a tip on how you can improve your odds of Google ranking you higher in search results, specifically focusing on your Google Business Profile. This week, we're going to focus on something a little different: your website footer. The reason we're doing this is because Google gets a holistic view of your business. If you want to rank your Google Business Profile higher on Google Maps, you need Google to trust your business fully, which means making sure all of your information is up to date.

Jun 30, 2025

60% of Marketers & SMBs Forgot to Do This Important SEO Thing January 1st

Happy Wednesday, Marketers!

As you know, every week we come to you with a tip on how you can improve your odds of Google ranking you higher in search results, specifically focusing on your Google Business Profile.

This week, we're going to focus on something a little different: your website footer. The reason we're doing this is because Google gets a holistic view of your business. If you want to rank your Google Business Profile higher on Google Maps, you need Google to trust your business fully, which means making sure all of your information is up to date.

One thing you probably forgot to change (but Google will surely notice) is the copyright year at the bottom of your website. If you're on top of it, maybe it's already updated to 2025. But, if you're like most people, it’s still saying 2024—or worse, 2004!

Either way, here's a friendly reminder to go edit your website footer to show 2025 as the copyright year. This shows Google that you're maintaining your information online so they can trust you more and show you to more potential customers.

While I have you... In previous newsletters, I talked about the importance of putting offers on your Google Business Profile. And now, Paige can fully automate the creation of them!

If you haven’t started a Paige trial yet, then what are you waiting for? 2025 is the year that we're going to grow your business together. Learn more about Paige here.

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About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.