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If you’ve recently been asked to reverify your Google Business Profile, you’re not alone. Over the past few weeks, we have seen an increase in people reporting that their Google Business Profiles have been suspended, particularly those in the home services (carpet cleaners, locksmiths, etc.). While Google hasn’t made any big public announcements, it’s clear they’ve been quietly cracking down on questionable business addresses on service business profiles & people using duplicate profiles to cover a wider area.
The good news? Google’s finally making the re-verification process more user-friendly, so if you’re accidentally caught in their re-verification net, you should have an easier time getting your GBP back up and running. With the video verification enhancements, you can now record everything on your phone right from your Google Business Profile dashboard. And here’s the best part - they now show you a preview of your video before you submit it, so you can make sure you cover all the bases to get your profile verified (nearby landmarks, business signage, proof of access). If your verification gets denied, Google will actually tell you why, giving you a second shot with clear direction - no more guessing games or dealing with vague rejections from support. It’s the most transparent and straightforward verification process we’ve seen from Google, and if you’re a real business, this should be a breeze.
If you’ve already been asked to reverify or it happens to you in the future, don’t panic! As long as your business is real and you can show proof, you’ll be just fine. If you’re trying to verify an address that you don’t actually let customers visit you at, you’re going to have a very hard time.
Once your GBP is fully verified, it’s time to work on your rankings! Check out Paige, our fully automated GBP optimization AI, to get your business ranking at the top of Google! You can start your trial today for just $1!
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