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If you’ve seen Google’s new AI Mode in action, you might have noticed something missing: everything you’ve spent years building. No website links. No blog content. No organic listings. Just a big ol’ AI box talking to itself like it doesn’t even need your website anymore.
For local businesses, this is a huge shift. Google’s AI Mode is designed to answer questions without sending users anywhere, especially not to your beautifully optimized homepage. Instead, it’s pulling straight from Google’s own ecosystem (your Google Business Profile) on which business to recommend now. This puts even more significance on your Google Business Profile before, since it will be the main source of info for AI. There’s a lot to unpack here, but the main point is you have to optimize every area of your Google Business Profile.
That means you need optimized services, products, images, posts and Q&A's that Google's AI will use to learn everything about your business.
Wondering exactly what to do about all this?
You’re not alone. That’s why next Wednesday, we’re hosting a live webinar with the former Director of Google Business Profiles at Google, Brad Wetherall, to break down exactly what AI Mode means for local businesses and how to adapt before it’s too late.
Register here to grab your spot
We’ll cover what’s changing, what still works, and how to stay visible in this new AI-driven version of Google. Bring your questions since there will be a live Q&A. Hope to see you there!
