Google Doesn't Care About Your Website Anymore

If you’ve seen Google’s new AI Mode in action, you might have noticed something missing: everything you’ve spent years building. No website links. No blog content. No organic listings. Just a big ol’ AI box talking to itself like it doesn’t even need your website anymore.

For local businesses, this is a huge shift. Google’s AI Mode is designed to answer questions without sending users anywhere, especially not to your beautifully optimized homepage. Instead, it’s pulling straight from Google’s own ecosystem (your Google Business Profile) on which business to recommend now. This puts even more significance on your Google Business Profile before, since it will be the main source of info for AI. There’s a lot to unpack here, but the main point is you have to optimize every area of your Google Business Profile.

That means you need optimized services, products, images, posts and Q&A's that Google's AI will use to learn everything about your business.

Wondering exactly what to do about all this?

You’re not alone. That’s why next Wednesday, we’re hosting a live webinar with the former Director of Google Business Profiles at Google, Brad Wetherall, to break down exactly what AI Mode means for local businesses and how to adapt before it’s too late.

Register here to grab your spot

We’ll cover what’s changing, what still works, and how to stay visible in this new AI-driven version of Google. Bring your questions since there will be a live Q&A. Hope to see you there!

About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.