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If you're still uploading stock images to your client’s Google Business Profile or using Canva graphics, you’re already losing traffic and visibility.
Google’s AI-first search is changing the rules of the game, and you don’t want your client’s business stuck playing by the old rules. We’re now in an era where content is king, where images, videos, and AI-generated media are becoming more important than text.
In this blog, I’ll break down what’s changing, what matters now, and the steps you can take to stay visible and competitive in Google Search.
Why Image SEO Is Important
Image SEO is important for Google Business Profile because optimized, high-quality images improve local search visibility, increase user engagement, and build trust, thereby helping your business stand out in local search results and attract more customers.
Adding images to every post you create not only makes them more visually appealing but has also been shown to increase your level of prioritization in search results. When you upload images, Google extracts information about the subject matter of the image from the page content, including captions, image titles, and the filename. These give Google all the information it needs to know exactly when and where to display your images (and your brand) when prospects use Google search.
With Google’s Vision AI, your images can:
- Help you rank in image search
- Show up in product and location snippets
- Boost the visibility of your Google Business Profile
Image SEO Tips for 2025:
- Use actual photos of your client’s business, and avoid stock photos, AI-generated images, and Canva graphics. You don’t need fancy equipment; a simple selfie or smartphone picture will do.
- Rename image files to include target keywords (e.g., “best-plumber-los-angeles.jpg”)
- Add keyword-rich, descriptive alt-text: Use a tool like https://tool.geoimgr.com/ to add your keywords to your images.
- Use structured data to tag images (product, place, review, etc.): Use https://imagga.com/auto-tagging-demo to auto-tag your images.
- Compress file sizes for faster page load: Use https://iloveimg.com/ to compress images.
- Geotag photos for local relevance: Use a tool like https://tool.geoimgr.com/ to geotag your images.
Pro tip: Local SEO software like Paige can automatically rename, geotag, compress, and upload optimized images for you, saving hours and improving your rankings.
How to Optimize Videos for SEO and Google Maps Rankings
Short-form video content is being prioritized across Google’s ecosystem and can impact your local SEO. Google users can find video content related to their interests, providing more visibility and organic reach for businesses that produce engaging short-form videos. Short videos are even showing up in Google Maps, giving local businesses a powerful opportunity to catch potential customers’ attention while they search for places nearby.
The best types of videos for local SEO include:
- Business walkthroughs
- How-to videos
- Customer testimonials
- Product demo videos
- Behind-the-scenes reels.
These videos humanize your brand and show your team, process, or culture in a relatable way that strengthens local engagement.
To get the most out of your video content, keep your videos under 60 seconds, make sure to mention your target keywords, and always add captions and keyword-rich descriptions to improve accessibility and SEO performance.
Pro tip: Paige auto-generates short SEO-optimized videos from your photos and uploads them to GBP, Facebook, Instagram, and YouTube automatically.
Real Local SEO Example: Before and After Using Image and Video Content
Here’s how Paige helped a local business transform its local SEO performance:
Before Paige:
- Walls of text with no engaging media
- Generic stock photos without filenames or alt text
- Google Business Profile was rarely updated
After using Paige:
- Weekly image posts with optimized filenames, alt tags, and geotags.
- Short-form video content is uploaded directly to the Google Business Profile.
- Automated review responses and regular GBP posts
The Results:
- +76% boost in local search visibility
- 3x more clicks from Google Maps
- +41% increase in calls and direction requests
This is how Paige helps local business owners climb the rankings with smart, consistent image and video SEO.
Local SEO Trends 2025: What’s Working Right Now?
Here are the top local business SEO trends for 2025:
- Image and video SEO are core ranking factors
- Generative AI tools (like Paige) are becoming essential for scale
- Google Business Profile optimization is a weekly task, not monthly
- AI search results prioritize rich media and engagement over keyword stuffing
If you’re still optimizing just your homepage and hoping for results… it’s time to rethink your strategy.
How to Optimize Your Google Business Profile for 2025
Want more people to find your client’s business online in 2025? Updating and improving your Google Business Profile is a simple way to get noticed. Here’s how you can make it work better for you.
GBP Optimization Tips:
- Add keyword-rich business descriptions: Keyword-rich business descriptions help your Google Business Profile rank higher in local search by clearly communicating your services, specialties, and location. Paige can write compelling, SEO-optimized descriptions tailored to your business and audience, making sure you stand out in local results.
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- Post SEO-optimized images weekly: Posting images weekly keeps your profile fresh and engaging while signaling activity to Google, which can improve visibility. Paige takes your images and optimizes them, then drips them onto your profile, at different intervals, to support your local SEO strategy.
- Upload videos under 60 seconds: Uploading videos increases engagement and aligns with the preferences of Google, YouTube Shorts, and Instagram Reels. Paige can create impactful, keyword-focused short videos that attract attention and drive more views to your profile.
- Respond to every review: Responding to reviews shows great customer service and also reinforces your business’s relevance in local searches. Paige helps you craft thoughtful, keyword-rich replies that enhance your SEO while building trust with potential customers.
- Add Q&As using common local search queries: Adding Q&As using common local search queries helps capture traffic from voice and text searches like “Where can I find plumbing service near me?” Paige researches top local queries and adds strategic Q&A content to your profile to boost discoverability.
- Update services, hours, and offers frequently: Updating your services, hours, and offers tells Google your profile is active and accurate, improving search visibility and customer trust. Paige can manage these updates regularly, ensuring your business stays competitive and visible in local search results.
Pro tip: Paige handles all of this for you, posts, reviews, videos, Q&As, and more.
Try Paige for just $1 and start automating your entire content strategy, images, videos, posts, review replies, and more.
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