Google’s Secret Weapon for Local Businesses

When Google drops hints, it’s usually a good idea to pay attention. And lately, Google’s been practically shouting from the rooftops that video content is the golden ticket for local businesses in their SMB newsletter. They specifically want your business on YouTube. Why? Because it makes your business 10x more engaging for users than a business with no videos or media. If you’re showing up with fresh, engaging video content, Google’s more than happy to roll out the red carpet for you in search results.

Benefits of Posting YouTube Videos:

1. Boosts Your Visibility: If you haven’t noticed, Google loves to show YouTube videos in local search results. If you’ve got YouTube videos, you’re more likely to pop up in front of potential customers and claim that free real estate in the search results.
2. Builds Trust Quickly: Videos allow potential customers to see the real you: your process, your space, your team. That’s how you easily turn a casual viewer into a loyal customer.
3. Shows Google You’re Active: Regularly adding video content signals to Google that your profile is up-to-date and engaging to users, which can give your rankings a boost. Yet another area where you can outperform your competitors!

So here’s the bottom line: engaging video content is the future of Google Business Profile optimization. Google is moving in this direction whether we like it or not. It’s not just about ranking anymore, it’s about connecting. YouTube videos let you do just that in a way that builds trust, tells your story, and keeps people coming back for more. And hey, if you don’t feel like filming, editing, and uploading videos yourself, we’ve got you covered. Paige can generate videos and publish them to your YouTube channel and Google Business Profile automatically. Start your trial right now for just $1!