Is local SEO now a game of shifting goalposts?
Local SEO often feels like a moving target. One day you’re at the top of Google Maps, and the next, you’ve dropped to page two. But here’s the truth: the fundamentals haven’t changed. Google refines its systems, but the core strategies—active profiles, authentic content, consistent citations, and strong reviews—remain the same. In this post, we’ll break down what really matters for ranking and how to adapt without chasing every update.
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