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  • Writer's pictureJustin Silverman

Does Google care about your Facebook Page?

Local SEO Ranking Factors

Google Business Profile Optimization Tips

Does Google care about your Facebook Page?

This week we’re going to address whether Google cares about your business’s social media profiles, including the ones on Facebook, Instagram, X, and Pinterest. You may recall reading in our newsletter a few months ago that Google now asks for your social links, whereas previously, they’d try to scrape them themselves. Moreover, Google now shows them more reliably in search results on your Google Business Profile.

Our SEO strategy is simple: if Google is investing valuable developer hours into a feature, it's likely they consider that data important. Currently, we’re conducting a test to determine if social media activity, such as following and likes, or other metrics influence the ranking of a Google Business Profile. While we await the results, we recommend adding your social media links to your Google Business Profile as a precaution. Stay tuned for the results in a few months.

To add your social media links, go to, click ‘Edit profile’ then add them under ‘Social profiles’.

Speaking of rank factors, our Founder (Justin) is co-hosting a webinar titled “Automate All Your SEO with AI” in a few weeks with the co-Founder of a leading AI website SEO company, Adaptify. Be sure to RSVP for that webinar here.

If you’re wondering what we could possibly know about automating SEO with AI, you must not have seen our new fully automated Google Maps marketing platform, Paige. We’re letting another 100 beta users get started this week, then more each week thereafter. Join the waitlist now to secure your spot in line.

Automated GBP optimization tools

Google Business Profile Software

ProfilePro tip of the week:

Add your social media links to your Google Business Profile.


Free Google Maps Ranking Audit Tool

Wondering how well your Google Business Profile ranks on Google Maps for different keywords? We built a free local ranking audit tool you can use to quickly find out!


Google Business Profile optimization software
Leave us a review on Google

Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank First on Google Maps Guide

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.


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