Google’s new AI mode metrics just started showing up in Search Console reports. Cool? Yes, but there’s a catch. Over 50% of users are now using AI Mode, but it doesn’t show the usual call, directions, or website buttons from your Google Business Profile when your business is shown to a potential customer. What does this mean, you ask? Your performance metrics on reports might look like a hot mess until this is sorted out.
Don’t Panic - It’s Not Just You
If your call, direction, and website click numbers suddenly tank, don’t start re-writing your SEO strategy over your morning coffee. It’s not you, it’s how Google reports metrics. AI mode isn’t tracked the same way as regular searches, so key stats like calls and clicks may drop even though people are still finding you. We’re expecting Google to straighten this out eventually, so just ride the wave and expect some reporting weirdness. The best thing you can do here is stay calm and check your rankings on heat map audits since they won’t be impacted in the same way.
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