The Hidden Problem with 24/7 Heatmaps—and How We Fixed It
If you're using a heatmap tool to track your local SEO rankings, there's a hidden problem most people don’t realize: timing. Most heatmap tools run reports around the clock—midnight, 2 AM, 4:30 AM—whenever their system happens to be free. And while that might seem efficient, it’s actually giving you skewed, unrealistic data that doesn’t reflect how your business actually performs during the hours that matter. At Merchynt, we realized this flaw was hurting agency partners and business owners alike. So, we built a smarter solution into Paige—our AI-powered local SEO software—to fix it.