White Label Local SEO Audit Tool
A white label SEO audit tool that turns your website into a lead machine.
Put our AI local SEO audit on your agency’s website, with your logo and colors. Business owners run their own Google Business Profile audit, and you get the report and their details. Or run one on any prospect and send it cold, with no access to their profile.
50 branded audits a month included · Cancel anytime
- 50 audits a month
- Included with your Agency Partner Program membership
- Your brand
- Your logo, colors and domain on the tool and every report
- About a minute
- From business name to finished report
- No access needed
- Send audits cold, without the prospect’s login
The short answer
What is a white label SEO audit tool?
A white label SEO audit tool creates audit reports under your agency’s name instead of the software maker’s, so you can use them to win clients. Merchynt’s version checks a business’s Google Business Profile, map rankings and AI visibility in about a minute. Agency Partners get 50 branded audits a month as part of their $100/month membership.
| Built for | Agencies and freelancers selling local SEO |
|---|---|
| In every report | Score and 10 profile checks, revenue opportunity, top 3 competitors, AI visibility on 6 platforms, keyword heatmaps, and fixes |
| Your branding | Your logo, colors and domain |
| Ways to use it | On your website as a lead magnet, or sent cold to prospects |
| Included | 50 audits a month with the Agency Partner Program |
Why agencies use it
Show a business exactly where it’s invisible.
An audit gives every sales conversation a starting point the owner can see for themselves, with your name on it.
Leads that come to you
Owners who run an audit on your site already wonder why the phone isn’t ringing. You get their details the moment the report is ready.
A reason to reach out
Send a branded report before the first call. The conversation starts with their problems, not your pitch.
Proof that closes
Heatmaps, competitors and AI visibility show the gap in a way no pitch deck can, so the next meeting books itself.
How it works
Two ways to use your audit tool
Put it on your site to pull leads in, or run it yourself to open conversations.
On your website
- 1Add the audit tool to your site, set up with your logo and colors.
- 2A business owner runs their own audit and sees the results in about a minute, under your brand.
- 3The report and their contact details land in your inbox, ready for a follow-up call.
Sent cold
- 1Pick any local business. With the Light Audit, you don’t need access to its Google Business Profile.
- 2Generate a branded Light Audit for that business.
- 3Send it, then call to walk the owner through what it found.
Inside the report
Six things every branded audit shows a business owner
The same audit business owners run on Merchynt’s free audit tool, with your agency’s name on it.
Optimization score
A 0–100% score with pass or fail on 10 profile factors, including description, reviews, reply rate, photos, posts, services and service area.
Revenue opportunity
How many people search for the business’s services nearby, what a customer is worth, and how much is going to competitors.
Top 3 competitors
The top three businesses in the local map results, with their ratings, review counts and locations.
AI visibility check
Whether ChatGPT, Claude, Gemini, Grok, Llama and Perplexity recommend the business for its category and city.
Keyword heatmaps
Where the business ranks across a map grid for each keyword, with its average position and what ranking #1 would be worth.
Summary and fixes
A plain-English summary written by Paige, with fixes ranked by ranking impact and the services to add.
Example report sections, shown with sample data.
What’s included
Everything that comes with your audit tool
Set it up once and it works for you every time someone runs an audit.
Your branding
Your logo, colors and domain on the tool and on every report.
Embed on your website
Add the audit to your site so visitors can run their own.
Leads to your inbox
Every audit sends you the report and the business’s contact details.
Cold audits
Run a Light Audit on any business without access to its Google Business Profile.
The full report
Score and 10 checks, revenue opportunity, competitors, AI visibility, heatmaps and an AI summary with fixes.
50 audits a month
Included with your membership, alongside every other partner perk.
Linked to your Chrome extension
Your branded Maps Rank Analyzer’s Get Full Audit button opens your audit tool.
Results in about a minute
Fast enough to run live on a sales call.
Good to know
- A Google Business Profile audit covers the profile, map rankings and AI visibility. A full local SEO audit also looks at the website, citations and links.
- Audit credits come from your Lead Gen balance and don’t expire while you’re an active partner.
- Open your audit link in an incognito tab to see exactly what your leads will see.
- Business owners can try the same audit for free on merchynt.com, without your branding.
Part of the Agency Partner Program
One membership. 16 perks. $100 a month.
The audit tool is one of 16 perks partners get for one flat price: branded lead-gen tools, live coaching every week, and 50% off citations and reputation management.
Join the Agency Partner ProgramCancel anytime · Paige software is billed separately
Pairs well with
Partner perks that work with this one
Maps Rank Analyzer extension
A branded Chrome extension that shows the leads going to competitors on Google Maps.
Learn more Win more clientsGoogle Maps heatmap reports
Geo-grid heatmaps that show a business where it ranks across its city.
Learn more Win more clientsLocal SEO leads (Sam)
A daily list of local businesses to call, with proven scripts and rebuttals.
Learn moreQuestions
White label SEO audits, answered
What is a white label SEO audit tool?
It’s a tool that produces SEO audit reports under your agency’s brand instead of the software maker’s. Merchynt’s white label local SEO audit tool checks a business’s Google Business Profile, map rankings and AI visibility, and puts your logo and colors on the report.
How do agencies use an SEO audit tool to get leads?
Two ways. Embed it on your website as a lead magnet, so business owners run their own audit and you receive the report and their details. Or run audits on prospects yourself and send them before a call, so the conversation starts with the problems the owner can see.
Can I audit a business without access to its Google Business Profile?
Yes. Partners can run a Light Audit without any access to the prospect’s profile, which is what makes cold audits possible.
What’s in the audit report?
An optimization score with pass or fail on 10 profile factors, the local revenue opportunity, the top 3 competitors on Google Maps, an AI visibility check across ChatGPT, Claude, Gemini, Grok, Llama and Perplexity, keyword ranking heatmaps, and a plain-English summary with prioritized fixes.
How many audits do Agency Partners get?
50 branded audits a month are included with the $100/month Agency Partner Program, and unused credits don’t expire while you’re an active partner.
Is a Google Business Profile audit the same as a local SEO audit?
Not quite. A Google Business Profile audit covers the profile itself, map rankings and AI visibility. A full local SEO audit also looks at the website, citations and backlinks.
Do I need Paige to use the audit tool?
You set the audit tool up in the White Label settings of your Paige account. The tool itself comes with the Agency Partner Program, and Paige profiles for clients are billed separately as you add them.
Put your audit tool to work this week.
Join the Agency Partner Program and get 50 branded audits a month, plus every other partner perk. New partners can join Ty Burket’s welcome webinar every Monday at 1pm ET to get set up.
Join for $100/moCancel anytime · Paige software is billed separately