Sam — AI sales assistant
Fresh local SEO leads and cold calling scripts, every day.
Sam builds your agency a daily call list of local businesses that need help ranking on Google, hands you a proven script and has a rebuttal ready when a prospect objects. You know exactly who to call and what to say.
Your $100/mo in Sam credits covers the 40-leads-a-day plan · Cancel anytime
- 40 leads a day
- In the industries and states you pick
- $100/mo in credits
- Covers the 40-leads-a-day plan in full
- 17 industries
- US roofers, HVAC, dentists, med spas, lawyers and more
- Practice calls
- Sam plays the prospect and pushes back until you close
The short answer
What is Sam?
Sam is an AI sales assistant for marketing agencies that sell local SEO. Every day it gives your reps a call list of US local businesses that need help ranking on Google, a proven cold calling script, rebuttals for the objections you’ll hear, and practice calls with an AI prospect. Agency Partners get $100 a month in Sam credits, which covers the 40-leads-a-day plan.
| Built for | Agency owners and sales reps selling local SEO |
|---|---|
| Every day | 40 fresh leads on the partner plan, filtered to your industries and states |
| To close them | Cold calling scripts, objection rebuttals and AI practice calls |
| Coverage | US businesses in 17 industries |
| Dialer | Works with dialers that read numbers from a web page |
| Partner price | Covered by your $100/mo in Sam credits |
Why agencies use it
The fastest way to win local SEO clients is still the phone.
Merchynt’s top partners grow mainly by cold calling. Sam takes care of the slow parts, finding the businesses and knowing what to say, so your reps spend their time talking to owners.
Know exactly who to call
A fresh list every day of local businesses that need help ranking, filtered to the industries and states you sell to.
Know exactly what to say
Pick a proven cold calling script for local SEO, and get a ready answer when a prospect pushes back.
Get better on every call
Practice with Sam playing the prospect, then see how your numbers compare with other agency reps.
How it works
A 90-minute daily routine
Log in, get the day’s leads, call them, move on. That’s the whole workflow.
- 1
Pick your market
Choose the industries and states you sell to. Sam covers US businesses in 17 industries.
- 2
Open today’s list
Every day Sam hands you fresh leads that need help ranking, ready to call.
- 3
Call with a proven script
Pick a script from the library. When a prospect objects, Sam has the rebuttal.
- 4
Review and practice
See how your calls compare with other agency reps, then practice with Sam playing the prospect.
About 40 calls in under 90 minutes. Then the rest of your day is yours.
What’s included
Everything you need to sell local SEO by phone
Sam replaces the lead list, the script doc and the sales manager looking over your shoulder.
Daily leads
US local businesses that need help ranking, filtered by industry and state.
Cold calling script library
Proven openers and talk tracks for selling local SEO services.
Objection rebuttals
A ready answer for the objections you hear most, right when you need it.
AI practice calls
Sam role-plays a prospect and keeps objecting until you close.
Performance tracking
Compare each rep’s results with other agency reps.
Team management
Invite reps. Sam hands out their leads and tracks their results.
Built-in CRM
A CRM inside Sam, so you don’t need a separate one.
Your industries and states
Target the business types and states you sell to, like HVAC contractors in Hawaii.
Good to know
- Covers US businesses only, in 17 industries. Email sam@merchynt.com to request another industry.
- Sam has no dialer of its own. It works with dialers whose Chrome extension reads numbers from a web page.
- Connect your Agency Partner Program subscription in Sam’s Integrations tab to apply your partner credit.
- Want to try it first? Sam’s free plan gives you 5 leads a day, with no credit card.
Results
Agency owners who sell with Sam
Grew his agency from 1 to 6 sales reps with Sam.
Part of the Agency Partner Program
One membership. 16 perks. $100 a month.
Sam is one of 16 perks partners get for one flat price: branded lead-gen tools, live coaching every week, and 50% off citations and reputation management.
Join the Agency Partner ProgramCancel anytime · Paige software is billed separately
Pairs well with
Partner perks that work with this one
Sales & marketing library
Pitch decks, proposal templates and cold email sequences that are already closing local SEO deals.
Learn more Get better every weekCoaching & community
Up to six live coaching sessions a week, plus a private community of agency owners.
Learn more Win more clientsWhite label SEO audit tool
Put a branded local SEO audit on your site, or send audits cold with no access needed.
Learn moreQuestions
Local SEO leads and cold calling, answered
How do I get local SEO clients?
Most of Merchynt’s top partners grow by calling local businesses that already have a visible problem on Google, like a weak map ranking or few recent reviews. Sam gives you a list of those businesses every day, with a script for the call, so you can make about 40 calls in under 90 minutes.
What should I say when cold calling a business about SEO?
Lead with something specific to them, such as where they show up on Google Maps for their main service and who ranks above them, then ask a question instead of pitching. Sam’s script library has openers, talk tracks and rebuttals written for local SEO, and you can rehearse them with Sam before you dial.
Is Sam included in the Agency Partner Program?
Yes. Partners get $100 a month in Sam credits, which covers Sam’s 40-leads-a-day plan in full. Connect your partner subscription in Sam’s Integrations tab to apply it.
Is there a free version of Sam?
Yes. Sam’s free plan gives you 5 leads a day, 15 minutes of AI sales training and the script library, with no credit card required.
Does Sam include a dialer?
No. Sam works with dialers that have a Chrome extension able to read phone numbers from a web page, so you can call straight from your list.
Which businesses and countries does Sam cover?
US businesses in 17 industries, including roofers, HVAC contractors, plumbers, electricians, dentists, chiropractors, med spas, salons, lawyers and real estate agents. You can request another industry by emailing sam@merchynt.com.
Can my whole sales team use Sam?
Yes. Invite your reps and Sam hands out their leads and tracks each rep’s results, so you can see who needs coaching.
Start calling tomorrow.
Join the Agency Partner Program, connect Sam, and your call list and scripts are waiting. New partners can join Ty Burket’s welcome webinar every Monday at 1pm ET for a walkthrough of every tool.
Join for $100/moCancel anytime · Paige software is billed separately