White Label Weekly Newsletter
A white label newsletter that keeps your agency top of mind, every week.
Merchynt prepares a weekly marketing newsletter and it goes to your leads and clients under your agency’s name, from your own domain. You approve every issue before it sends, and leads from your audit tool join the list automatically.
10,000 newsletter emails a month included · Cancel anytime
- 10,000 emails a month
- Included with your membership
- Your domain
- Sends from a subdomain like newsletter.youragency.com
- You approve it
- Nothing goes out until you say so
- Leads added for you
- Audit tool leads join your list automatically
The short answer
What is a white label newsletter?
A white label newsletter is an email newsletter written for you and sent under your agency’s brand. Merchynt turns its own weekly marketing newsletter into an issue for your agency, removes every mention of Paige and Merchynt, and sends it to your leads and clients from your domain once you approve it. Agency Partners get 10,000 newsletter emails a month as part of their $100/month membership.
| Built for | Agencies that want to stay in touch with leads and clients |
|---|---|
| Written by | Merchynt, with Paige and Merchynt removed. You can edit every issue |
| Sent from | Your own subdomain, with your from name and reply-to |
| Schedule | Weekly, on the day and time you choose (not Wednesday) |
| Included | 10,000 emails a month with the Agency Partner Program |
Why agencies use it
Close slow leads and keep clients longer.
Plenty of leads aren’t ready to buy the day they meet you. A weekly issue from your agency keeps you in front of them until they are, and reminds clients why they hired you.
Top of mind every week
Your name lands in their inbox weekly, positioning you as the agency that’s on top of every local marketing trend.
Warms up slow leads
Audit tool leads join automatically, so everyone who ran an audit keeps hearing from you.
Keeps clients longer
Regular, useful updates remind clients what they’re paying you for.
How it works
Set it up once, approve it weekly
- 1
Connect your domain
Add one CNAME record so the newsletter sends from a subdomain like newsletter.youragency.com.
- 2
Add your sender details
Set your from name, reply-to address and mailing address.
- 3
Add your contacts
Audit leads are added for you. Upload a CSV, add people by hand, or use the signup form or a webhook.
- 4
Pick a day and approve
Choose any day except Wednesday and a send time. Each issue waits for your approval.
What’s included
Everything in your weekly newsletter
A finished issue every week, with the final say always yours.
A weekly issue, written for you
Merchynt’s weekly marketing newsletter, with every mention of Paige and Merchynt removed.
Edit before it sends
Change the subject, title and body, with AI help to write alternatives.
Trained on your voice
Describe your tone and writing style, and the newsletter follows it.
Your email template
Edit the design, keeping the required merge tags and footer.
Approval on every issue
Nothing sends until an approver signs off. Approval requests come by email, and you can add approvers.
Contacts five ways
Audit tool leads, CSV upload, manual entry, an embeddable signup form or a webhook.
Your sending domain
A subdomain on your domain, with your from name, reply-to and mailing address.
Simple stats
Subscribers, emails sent, bounce rate and unsubscribes.
Good to know
- 10,000 newsletter emails a month are included. Extra email credits aren’t available to buy yet.
- You can import up to 500 new contacts by CSV every 30 days, separate from the monthly email allowance.
- Wednesdays are off-limits because Merchynt sends its own newsletter that day.
- Every issue carries your mailing address and an unsubscribe link, and you’re responsible for your sending reputation.
Part of the Agency Partner Program
One membership. 16 perks. $100 a month.
The newsletter is one of 16 perks partners get for one flat price: branded lead-gen tools, live coaching every week, and 50% off citations and reputation management.
Join the Agency Partner ProgramCancel anytime · Paige software is billed separately
Pairs well with
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Learn moreQuestions
White label newsletters, answered
What is a white label newsletter?
An email newsletter written for you and sent under your agency’s brand. Merchynt’s version is based on its own weekly marketing newsletter, with mentions of Paige and Merchynt removed, and goes out from your domain.
Who writes the newsletter?
Merchynt prepares each issue from its weekly newsletter. You can edit the subject, title and body before it sends, use AI to write alternatives, and train it on your agency’s voice.
Will anything send without my approval?
No. An issue isn’t sent until it’s approved. Approval requests go by email to your main account address, and you can add other approvers.
How many emails can I send?
10,000 newsletter emails a month are included with the Agency Partner Program, and you can import up to 500 new contacts by CSV every 30 days. Extra email credits can’t be bought yet.
How do contacts get on my list?
Leads from your white label audit tool are added automatically. You can also upload a CSV, add people by hand, put a signup form on your website or send contacts in by webhook.
Can I choose the send day?
Yes. Pick any day except Wednesday, plus a send time and time zone. Wednesday is skipped because Merchynt sends its own newsletter that day.
What do I need to set it up?
An Agency Partner Program membership and access to your domain’s DNS, so you can add the CNAME record for your sending subdomain.
Start your newsletter this week.
Join the Agency Partner Program, connect your domain and approve your first issue. New partners can join Ty Burket’s welcome webinar every Monday at 1pm ET for a walkthrough of every tool.
Join for $100/moCancel anytime · Paige software is billed separately