Google Increases the Importance of GMB in New Update
Google recently made a change that emphasizes just how important your GMB is. Now, if you want to run Local Service Ads, you must have a verified GBP. This shift proves that Google views the GMB as the go-to source for local business information, affecting not just ads but the brand new AI-generated search results too. These recent updates put everyone on notice - if your GMB isn’t fully optimized you have to get caught up now!