Is Your GBP Ready for Fall?

Fall is officially kicking off this Sunday, and that means it's the perfect time to launch a Fall Promotion on your Google Business Profile (GMB)! Why? Because Google isn’t just looking at keywords and reviews to determine your ranking – they also value profiles that show consistent activity. When you update your GMB with fresh offers, it signals to Google that your business is active and relevant, which can help boost your ranking in local search results.

Jun 30, 2025

Is Your GBP Ready for Fall?

Fall is officially kicking off this Sunday, and that means it's the perfect time to launch a Fall Promotion on your Google Business Profile (GMB)!

Why? Because Google isn’t just looking at keywords and reviews to determine your ranking – they also value profiles that show consistent activity. When you update your GMB with fresh offers, it signals to Google that your business is active and relevant, which can help boost your ranking in local search results.

Here’s how to maximize your Fall Promotion:

  1. Create a Seasonal Offer: Promote fall-themed products or services. Even a simple, limited-time discount can do wonders. We built a custom GPT for you that can give suggestions for offers. Just tell it your business type to get ideas - Try it here!
  2. Keep the Activity Going: Regular updates help you maintain visibility. Offers, photos, Q&As, and posts – Google’s algorithm loves to see a profile that’s consistently active. Want to pay “someone” ~$3 a day to do this for you? Consider hiring Paige! Learn more about Paige here.
  3. Stay Relevant: Use seasonal keywords like “fall,” “autumn,” or “holiday” in your posts and promotions to catch the attention of searchers (and Google)

About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.