Google is Leaning Into AI for Business Profiles

Google is at it again, making waves in the world of business profiles with some impressive AI-driven updates. This time, they’ve rolled out a feature allowing restaurants to generate their menu by simply taking a photo of it and letting AI handle the rest. Let’s dive into what this means for you even if you’re not a restaurant marketer.

Jun 30, 2025

Google is Leaning Into AI for Business Profiles

Google is at it again, making waves in the world of business profiles with some impressive AI-driven updates. This time, they’ve rolled out a feature allowing restaurants to generate their menu by simply taking a photo of it and letting AI handle the rest. Let’s dive into what this means for you even if you’re not a restaurant marketer.

Those of you who have ever needed to add menu items to your Google Business Profile know doing this is a huge pain! Lucky for you, Google’s new AI feature allows you to simply take a picture of your menu and upload it, then Google AI will do its magic and auto populate your GBP menu with items and prices. This is a game-changer for businesses like restaurants and cafes, as it simplifies menu updates and helps you get more keywords onto your GBP without having to do the time consuming work.

We’re with Google on this mission trying to make it as easy as possible to optimize GBPs, which is why we also lean so heavily into AI with ProfilePro and our newest product “Paige”. For those of you who haven’t checked out Paige yet, it’s like our older product ProfilePro, if ProfilePro was able to 100% automatically optimize your Google Business Profile for you daily.

AI is not just a trend - it’s the future of business optimization and marketing. By leveraging tools like Google’s AI menu photos and our own Paige, you can streamline your operations and stay ahead of the competition. If you haven’t tried Paige yet, now’s the perfect time. For just $1 you can experience how Paige can transform your GBP management. If you click this link now Paige will even do a free personalized audit of your Google Business Profile to tell you what changes to make and show you where you’re currently ranking!

About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.