Is Your GMB Optimized For This New Update?

Is Your GMB Optimized For This New Update?

Google recently rolled out a new feature that makes reviews and photos even more valuable for your business. Now, when users scroll through photos on a Google Business Profile, reviews and menu descriptions appear beneath those images.

This means that reviews—especially those rich with details and keywords—are more visible than ever, directly tied to the photos customers are browsing. We’ve already been hammering reviews and images into everyone’s head recently, but this update takes it a step further when it comes to your profile optimization and rankings.

How to Optimize Your GMB for this Latest Update:

1. Upload Tons of Images: Add as many images of your products or services as possible to your profile. This will show Google your business is up to date and accurately represents the experience a user will have with your business, which Google loves.

2. Get Keywords in Your Reviews: Keywords are super powerful when it comes to reviews. Your business can rank in the top 3 for a keyword they otherwise wouldn’t have because of a review that mentions it. Encourage customers to mention key services & products in their reviews! (Keep reading for info on how to do this better!)

3. Update Services and Menus: Make sure you’ve added every service or menu item (if applicable). Google will be able to use that info beneath your images for a better user experience.

The importance of reviews and images is being highlighted by Google once again, so no, we won’t shut up about it since we really want you to win online. Make sure you’re getting keyword-optimized reviews and uploading your photos to your GMB regularly. Although… If you're having a hard time doing this, why not let “Paige” do it for you for just ~$3 a day?

Take advantage of the review tools in Paige, our Google Business Profile optimization AI, to get SEO-optimized reviews, boost your rankings, and upload photos more easily!

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About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.