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The Free GMB Audit Tool That Actually Helps You Improve
Your Google Business Profile powersGoogle Search, Google Maps, AI Overviews, Gemini, ChatGPT and more.Get your free GMB audit in 60 seconds — see your optimization score, the revenue opportunity in your local market, who your top competitors are, how visible you are on AI platforms, and exactly what to fix.
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Under 60 seconds
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What’s Inside Your Free SEO Audit
Here’s What Your GMB Audit Includes
01
Your Business Profile Optimization Score & What To Fix
You get a 0–100% score showing how well your profile is set up to rank online plus a clear Pass/Fail card for each of the 10 key GBP factors Google weighs most.
02
Your Local Market Revenue Opportunity
Your audit estimates the total monthly revenue being spent on businesses in your category and location, based on local search volume and average customer value. An actual dollar estimate that shows what’s at stake.
03
Your Top 3 Competitors on Google Maps
See the 3 businesses currently outranking you in the Google Local Pack — their name, address, star rating, review count, and location on a map. Knowing who you’re up against is the first step to overtaking them.
04
AI Visibility Check Across All Major LLMs
Your audit searches for your business across 6 major AI platforms and shows whether you’re being recommended when someone asks for the best business in your category and city. A stronger GBP & website is the path to showing up in these results.
05
Keyword Ranking Heatmaps
For each keyword you select, you get a geographic heatmap showing where you currently rank on Google Maps across your service area — not just at your address, but across every neighborhood you should be winning customers from.
06
AI-Written Summary & Optimization Suggestions
Paige, our AI, writes a plain-English summary of everything found on your profile — what’s costing you rankings, and exactly what to do about it. You also get specific content suggestions so you can start fixing things immediately.
I've been working with Merchynt's new AI tool "Paige" and I am blown away by how it makes my life easier! The ease of use and ability at a glance to see how my pages ranking has been a game changer for me. Make your life easier, grab yourself a subscription to Paige and let this amazing assistant take some work off your plate!
Amber Goetz
June 20, 2025
We are a new client with Merchynt and so far can't be happier. The services are amazing and the one on one help to get started has been awesome. Generally today you don't get the one on one help you just get a chat box or a one time call. These guys have been great with helping us get started and their systems allow for tracking and success to increase our ranking. Can't say enough good things. Looking forward to bringing many more clients onto the platform.
David Salerno
July 10, 2025
Super easy tool to use. Very intuitive. The AI is the bomb!
Craig Broadhead
July 15, 2025
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Frequently Asked Questions
Is your GBP audit tool really free?
Yes, because we want to support small business owners and empower them to save money. You can audit your business one time, and up to 3 GMBs per account.
How does this free GBP audit tool work?
All you need to do is log in using the Google email that manages or owns your Google Business Profile and follow the steps. It'll suggest keywords that matter to your business that you should audit, then within a few seconds you'll get a complete GMB audit that shows you what you need to improve to rank higher on Google Maps.
Is this a white label GBP audit tool for agenices?
Yes! Our GMB audit tool can be white labeled by marketing agencies so they can put it on their websites to provide their leads value - just like we do. Our Google Business Profile audit tool is available exclusively to marketing agencies who join our Agency Partner Program. Agencies can white label it on their own domain, logo, color scheme, and more!
Will I get emailed my free GBP audit?
Yes, typically within 5 minutes of requesting your free GMB audit you'll get emailed a full report that includes our free heatmap local SEO audits.
Ready to Let Paige Handle Your Local SEO?
Set up in ~10 minutes. Paige handles GBP optimization, posts, review replies, citations, social media, YouTube, website SEO, and AI search visibility — automatically, every day.
4.9★ across 900+ reviews
80%+ of users run full autopilot
10,000+ businesses managed
10,000+ businesses managed