You’re Driving Potential GMB Customers Away

Ever wonder why your Google Business Profile brings in visitors, but they’re not converting into customers? Most of the potential customers your profile attracts are visiting your website on their phones. If your site is slow, hard to read, or frustrating to use on mobile, they’ll bounce—and head straight to a competitor. Your Google Business Profile is the front door to your website, but if your website isn’t mobile-friendly, you’re basically slamming that door in your customers’ faces. Let’s fix that!

Jun 30, 2025

Ever wonder why your Google Business Profile brings in visitors, but they’re not converting into customers? Most of the potential customers your profile attracts are visiting your website on their phones. If your site is slow, hard to read, or frustrating to use on mobile, they’ll bounce—and head straight to a competitor. Your Google Business Profile is the front door to your website, but if your website isn’t mobile-friendly, you’re basically slamming that door in your customers’ faces. Let’s fix that!

How to Optimize Your Website for Mobile:

  1. Make Sure Your Site Works on Any Screen: Your website should adjust automatically to fit any device—phone, tablet, or computer. If visitors have to zoom in, scroll sideways, or struggle to read, they’ll leave. Just try opening your website on your phone and see if it’s easy to use!
  2. Speed Up Your Load Time: Customers don’t have time to wait. If your website takes longer than three seconds to load, most visitors will bounce. Use Google’s PageSpeed Insights to check your site speed and fix any issues.
  3. Make It Easy to Navigate: Your website should be thumb-friendly—big buttons, clear menus, and no tiny text links that are impossible to tap. Make sure your phone number is clickable (so customers can call you in one tap), your address opens in Google Maps, and your contact forms are easy to fill out on a phone.

You’ve hustled to perfect your Google Business Profile, stack up reviews, and climb the local search ranks. Don’t let a clunky website wreck the vibe. If your GBP gets customers through the door, your site should close the deal—not scare them off.

If you still need help getting your business to the top of Google Maps, then you have to check out Paige, our fully automated GMB optimization AI. Get started today with a 3 day trial for FREE!

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About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.