Win Black Friday & Small Business Saturday on GMB

The holiday shopping season is upon us! Black Friday and Small Business Saturday are golden opportunities to drive foot traffic, calls, online sales, and local brand awareness. But here’s the question for you: Is your Google Business Profile (GBP) ready to cash in on the opportunity? One of the most effective (and underused) features of a GBP is the “Offers” section. Offers are a golden opportunity to separate yourself from boring competitors during the busy holiday season. Let’s get into how you can create the perfect offer for your business!

Jun 30, 2025

The holiday shopping season is upon us! Black Friday and Small Business Saturday are golden opportunities to drive foot traffic, calls, online sales, and local brand awareness. But here’s the question for you: Is your Google Business Profile (GBP) ready to cash in on the opportunity?Win Black Friday & Small Business Saturday on GMB

The holiday shopping season is upon us! Black Friday and Small Business Saturday are golden opportunities to drive foot traffic, calls, online sales, and local brand awareness. But here’s the question for you: Is your Google Business Profile (GBP) ready to cash in on the opportunity?

One of the most effective (and underused) features of a GBP is the “Offers” section. Offers are a golden opportunity to separate yourself from boring competitors during the busy holiday season. Let’s get into how you can create the perfect offer for your business!

How to Craft Irresistible Offers

  1. Be Specific: “20% off all items” is nice, but “20% off all sweaters this Saturday only!” is more enticing and creates urgency.
  2. Leverage FOMO (Fear of Missing Out): Use phrases like “limited time” or “while supplies last” to push action. Make them think they’ll miss the deal if they don’t buy ASAP!
  3. Add a Seasonal Touch: Holiday-themed offers like “Free gift wrapping with every purchase” or “Buy 1, Get 1 Free on holiday candles” feel more relevant.

Still feeling lost? Don’t worry - we created this custom GPT to generate offer ideas for you.

Use these tips to make your GMB stand out this holiday season and go the extra mile that other businesses won’t. If you want to even take it a step further, check out Paige - you can automate and optimize your whole profile within minutes!

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About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.