Why Google Could Come After Your GBP Next If you’ve noticed more Google Business Profiles getting suspended lately… you’re not imagining it. Google’s been swinging the suspension hammer like they're Thor on a caffeine binge. According to Mike Blumenthal of Near Media, a jaw-dropping 40% of Google community forum posts in June were about suspensions. And here’s the kicker: it’s not always your GBP that’s the problem. Sometimes it’s your Google account (or someone else’s) that drags everything down with it. The Stuff You Need to Know: Google Sees Everything: Violating policies on any Google product (Ads, Gmail, YouTube, you name it) can result in your Google Business Profiles getting suspended. Yes, that spammy email campaign can cost you all your local rankings. Google’s watching. Always. Old Accounts Don’t Age Like Fine Wine: Old Google accounts lingering on your profile can still get your GBP suspended if their account is in bad standing. Do a quick audit and kick out anyone you don’t absolutely need. Got Suspended? Here’s the Clean-Up Plan: First, transfer ownership of your GBP to a new account in good standing. Then remove the access of the problematic account from your GBP completely. Only then should you appeal the GBP suspension. Moral of the story: Treat your Google account like your credit score. Don’t mess it up or lend it out to risky friends, and if it gets dinged, clean it up fast. This isn’t just about compliance; it’s about protecting your online visibility, leads, and ultimately, your business revenue. We warned about this a few months back, so hopefully you took our advice and didn't get dinged. If you did get suspended or didn't see that newsletter, here's your friendly reminder! Whether you just got out of suspension jail or you avoided it altogether, you have to optimize your profile to rank at the top of the search results and get more customers from your GBP. Start your trial for Paige, our fully automated GBP optimization AI, for just $1 today!

Why Google Could Come After Your GBP Next

If you’ve noticed more Google Business Profiles getting suspended lately… you’re not imagining it. Google’s been swinging the suspension hammer like they're Thor on a caffeine binge. According to Mike Blumenthal of Near Media, a jaw-dropping 40% of Google community forum posts in June were about suspensions. And here’s the kicker: it’s not always your GBP that’s the problem. Sometimes it’s your Google account (or someone else’s) that drags everything down with it.

The Stuff You Need to Know:

Google Sees Everything: Violating policies on any Google product (Ads, Gmail, YouTube, you name it) can result in your Google Business Profiles getting suspended. Yes, that spammy email campaign can cost you all your local rankings. Google’s watching. Always.
Old Accounts Don’t Age Like Fine Wine: Old Google accounts lingering on your profile can still get your GBP suspended if their account is in bad standing. Do a quick audit and kick out anyone you don’t absolutely need.
Got Suspended? Here’s the Clean-Up Plan: First, transfer ownership of your GBP to a new account in good standing. Then remove the access of the problematic account from your GBP completely. Only then should you appeal the GBP suspension.

Moral of the story: Treat your Google account like your credit score. Don’t mess it up or lend it out to risky friends, and if it gets dinged, clean it up fast. This isn’t just about compliance; it’s about protecting your online visibility, leads, and ultimately, your business revenue. We warned about this a few months back, so hopefully you took our advice and didn't get dinged. If you did get suspended or didn't see that newsletter, here's your friendly reminder!

Whether you just got out of suspension jail or you avoided it altogether, you have to optimize your profile to rank at the top of the search results and get more customers from your GBP. Start your trial for Paige, our fully automated GBP optimization AI, for just $1 today!‍

About Author

Justin Silverman

Justin Silverman founded Merchynt in 2019 and led the company's vision to become the world leader in Google Business Profile optimization and local SEO services.