Are you looking to start or grow your marketing agency or start selling white label marketing services to your existing customers or clients? If so, white label marketing services could be the key to your success.
What is white label marketing?
It's when you offer marketing services but instead of doing the work yourself, you use a pre-made solution that has been created by another company. This allows you to focus on what you do best - selling and servicing clients - while the company that created the white label marketing solution takes care of all the behind-the-scenes work.
Let's start with the basics. What is marketing?
Marketing is the process of creating and delivering messages that promote the interests of a company or product. There are many different aspects to marketing, including advertising, public relations, and social media marketing, local SEO, reputation management, listings management, and review management to name a few.
The goal of marketing is to reach potential customers or clients and convince them to buy or use your product or service. In order to do this, businesses need to create an effective marketing strategy that takes into account the different channels that will be used to reach potential customers.
What is local SEO?
Local SEO is a specialized form of SEO that focuses on helping businesses rank higher in local search results. This can be done by optimizing a business website and its online presence, as well as developing and executing a local marketing strategy. The goal of local SEO is to help businesses attract more customers in their local area.
What is the difference between marketing and white label marketing?
The main difference between marketing and white label marketing is that with marketing, businesses do all the work themselves. With white label marketing, businesses use a pre-made solution that has been created by another company. This allows them to focus on what they do best - selling and servicing clients - while the company that created the white label marketing solution takes care of all the behind-the-scenes work.
Now that we've covered the basics, let's take a look at some of the different types of white label marketing services you can offer your clients or customers.
Social media marketing is the process of using social media channels to promote a product or service. This can include creating and publishing content, running ads, and more. Common social media marketing activities include:
- Creating and publishing content ( blog posts, images, videos, etc.)
-Running ads on social media channels
-Promoting content on social media channels
-Engaging with followers and customers on social media
White Label Local SEO
Local SEO is a specialized form of SEO that focuses on helping businesses rank higher in local search results. This can be done by optimizing a business website and its online presence, as well as developing and executing a local marketing strategy. Common white label local SEO activities include:
- Optimizing a business website for local search
- Developing and executing a local marketing strategy
- Creating and claiming local business listings
- Optimizing local business listings
- Managing online reviews
Reputation management is the process of monitoring and improving a company's online reputation. This can be done by monitoring online reviews, responding to negative feedback, and more. Common white label reputation management activities include:
- Monitoring online reviews
- Responding to negative feedback
- Deleting or burying bad reviews
- Building up positive reviews
Listings management is the process of claiming and managing a business's listings on directories and review sites such as Google My Business, Yelp, and more. This can help businesses improve their visibility online and attract more customers. Common white label listings management activities include:
- Claiming and managing business listings
- Optimizing business listings
- Responding to reviews on listings
Review management is the process of monitoring and responding to online reviews. This can be done by monitoring review sites, responding to positive and negative reviews, and more. Common white label review management activities include:
- Monitoring online review sites
- Responding to positive and negative reviews
- Deleting or burying bad reviews
- Building up positive reviews
SEO, or search engine optimization, is the process of optimizing a website for Google and other search engines. This can include optimizing the website's content, structure, and more. Common white label SEO activities include:
- Optimizing website content
- Optimizing website structure
- Building backlinks to a website
White Label Backlinks
Backlinks are links from other websites to your own website. The more quality backlinks a website has, the higher it will rank in Google and other search engines. Common white label backlink activities include:
- Building backlinks to a website
- Acquiring high-quality backlinks
- Promoting backlinks
As you can see, there are a wide variety of white label marketing services you can offer your clients or customers. And, there are plenty of businesses out there who need help with local marketing, reputation management, and more.
What kind of businesses can you sell white label marketing to?
- Local businesses like restaurants, retailers, and service providers (plumbers, electricians, cleaning services, lawyers, doctors, physical therapists, notaries, tax consultants, accountants, and more!
- Any business that wants to improve their online visibility
If you're looking for a way to get into the white label marketing business, here are a few tips:
Start by finding a good white label marketing agency to work with. This will save you time and hassle and will ensure that you're providing your clients with the best possible service. Check their Trustpilot ratings. Make sure they work with direct clients themselves since that's the only way a white label marketing agency can truly understand what you're going through and support you best.
Offer a wide range of services. This will give your clients plenty of options and will make it easier for them to find what they need. Don't just sell white label local SEO. Offer your clients white label social media management, white label reputation management, and white label everything else! The more white label marketing services you offer the more you can charge, and the more profitable your agency will be.
Make sure you have a good understanding of local SEO and other white label marketing services. This will help you provide your clients with the best possible service, and will ensure that you're able to meet their needs. If you work with a great white label marketing agency they'll provide you all the training and sales materials you'll need to be successful.
Be prepared to offer discounts and special offers. This will help you attract new clients, and will keep them coming back for more. Most business owners prefer to pay for marketing services month to month, but if you offer discounts on your annual plans you can get more of their money upfront, and ensure they stick with you for longer.
Finally, make sure you have a good understanding of the white label marketing process. This will help you provide your clients with the best possible service, and will ensure that you're able to meet their needs. The customer is always right, and if you don't give them great support they will leave you for someone else.
Final thoughts on white label marketing services
All businesses need help with some form of marketing and you don't need to become an expert marketer to be the one to help them. If you partner with the right white label marketing firm, like Merchynt, you can sell and let them do all the work. You may find cheap white label marketing agencies that are located in lower-wage countries, but unless you are 100% confident that their staff is skilled in performing white label marketing it's not worth trying to save a few dollars since your clients will ultimately not be happy, and will leave you.
The easiest way to grow a business is by referrals. If you provide excellent white label marketing services to your clients they will refer other businesses to you. When you're just starting out it can be difficult to get referrals, but if you offer great service at a fair price you'll find that referrals start rolling in. Most of Merchynt's customers now come through referrals, and all they need to do to keep getting referrals is to keep providing an awesome service that gets results, and at a price small business owners are happy to pay.
If you want to start selling white label marketing to boost your agency or software company's revenue then get in touch with Merchynt's white label partnerships team today! They're rated Excellent on Trustpilot because their products are great, they really work, their pricing is amazing, and they truly care about their customers and partners.