The New Secret Weapon for GMB Rankings

Think YouTube is just for influencers and funny pet videos? Think again! If you're not using YouTube to boost your Google Business Profile, you’re missing out on one of the biggest ranking hacks out there. Google loves businesses that use video, and since Google owns YouTube, it rewards those who do. Yet, most local businesses completely overlook it. That’s great news for you because it means an easy way to get ahead of your competitors. Here’s a list we threw together of the top 3 benefits of YouTube posting for your GMB rankings!

Most local businesses are stuck in the past, relying only on website updates and the occasional GBP post. But businesses that embrace YouTube gain a serious advantage. By posting videos, you build authority, boost engagement, and increase your chances of showing up in both Google Search and Maps.

We get that nobody has the time or budget to create new videos all the time, which is why we added a feature to Paige that automatically creates the videos and uploads them to your GMB and YouTube pages! You can get a custom video for your business by doing a $1 trial of Paige here!

How YouTube Posting Boosts Local Authority:

YouTube Videos Show Up in Google Search: Ever noticed that YouTube videos often appear at the top of Google Search results? That could be your business getting prime real estate. This means more exposure, more clicks, and more potential customers visiting your GBP.
Increased Engagement: Google wants to see that people are interacting with your business online. Videos naturally encourage more engagement, whether it’s views, likes, shares, or comments. And the more engagement your business gets, the better it looks to Google’s ranking algorithm.
YouTube Signals Engagement & Local Relevance to Google: Google prioritizes businesses that demonstrate authority and expertise. By posting YouTube videos that answer common customer questions, showcase your services, or provide local insights, you’re proving to Google (and potential customers) that you know your stuff

About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.