New GBP Update That Could Stop Suspensions

Google just rolled out a new feature where they notify you via email when an edit to your Google Business Profile gets rejected. So instead of silently swatting down your changes behind the scenes, Google will now tell you when and why your edit didn’t make the cut. This new update applies to edits made to your business name, categories, address, phone number, hours, and more – basically, all the important stuff. You’ll get a handy email explaining which edit was rejected and a chance to appeal the decision.

Jun 30, 2025

Google just rolled out a new feature where they notify you via email when an edit to your Google Business Profile gets rejected. So instead of silently swatting down your changes behind the scenes, Google will now tell you when and why your edit didn’t make the cut. This new update applies to edits made to your business name, categories, address, phone number, hours, and more – basically, all the important stuff. You’ll get a handy email explaining which edit was rejected and a chance to appeal the decision.

Here’s Our Takeaways:

  1. Expect Fewer Suspensions: Changing important info about your business could easily trigger a suspension and take your business out of action. Now, instead of suspending your profile for a sketchy-looking change, Google is more likely to just reject the edit and let you know. That’s a huge win for profile stability and peace of mind. It’s not confirmed yet, but rather just our hunch since we’re sure Google would prefer not to deal with so many incorrect suspensions.
  2. Google Cracking Down on Accuracy: Google is showing (yet again) that they are serious about keeping GBP data clean and trustworthy. Rejected edits aren’t just a roadblock, they’re part of a bigger move to make sure profiles reflect real-world information.

This might feel like a small change, but it’s a step in the right direction for everyone trying to manage a GBP the right way. We’ll have more visibility into what Google likes (and doesn’t), fewer surprise suspensions, and more incentive to stick to accurate info. Keep your profiles clean, play by the rules, and you’ll be ranking at the top of Google Maps before you know it.

Just having accurate info on your GBP isn’t enough to get rankings, you’ve got to do all kinds of other maintenance daily. Automate all of that work with our GBP AI agent, Paige. You can start a trial today for only $1!

About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.