Is Your Google Business Profile on Santa’s Nice List?

Merry Christmas! We hope you’re soaking up the magic of the season with family, friends, and maybe a mug of hot cocoa. While you’re enjoying the day, here’s a quick but essential reminder for your Google Business Profile: make sure your holiday hours are updated!

Jun 30, 2025

Is Your Google Business Profile on Santa’s Nice List?

Merry Christmas! We hope you’re soaking up the magic of the season with family, friends, and maybe a mug of hot cocoa. While you’re enjoying the day, here’s a quick but essential reminder for your Google Business Profile: make sure your holiday hours are updated!

Christmas is already here, but don’t forget that New Year’s Eve and New Year’s Day are right around the corner! Adding or confirming your hours now means customers can plan ahead. Whether someone is looking for a last-minute New Year’s Eve dinner spot or planning errands on January 1st, having your hours visible makes their decision easy—and brings them straight to you instead of the competition.

How to Update Holiday Hours:

  1. Open your Google Business Profile
  2. Click the “Edit Profile” button
  3. Go to the “Hours” section
  4. Add or confirm your hours for Christmas, New Year’s Eve, and New Year’s Day
  5. Save your changes, and you’re good to go!

Want to take your business's presence on Google to the next level in the new year? Check out Paige, our AI automated Google Business Profile software. You can start a 3 day trial today for just $1!

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About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.