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Google really wants you to post on your Google Business Profile. Like, really really. So much so that they just redesigned the whole posting experience to make it easier, smoother, and frankly, harder to ignore. Gone is the clunky “Add Update” button – replaced with a sleek new “Posts” hub where you can create updates, offers, and events without needing a PhD in Google-ology. This new interface also allows you to easily manage your existing posts if you need to make edits or delete content. This is a clear sign that Google is encouraging businesses to post more on their GBP, so if you haven’t been posting regularly, it’s time to start. Before you start posting everything you can think of, you’ve got to check out our expert tips to make sure your posts are optimized!
How to Post Like a Pro:
- Post Every Week (and don’t ghost): Google loves consistency. Weekly posts help keep your profile active in Google's eyes and show customers you're an engaged, trustworthy business. Set a reminder, or better yet, automate it with Paige!
- Go Above and Beyond: Don’t stop at just adding a normal post, be sure to add any offers or events you have as well! These types of posts show Google that your business is actively engaging with potential customers and keeping them updated with everything going on with your business.
- Make the Most Each Post: Use clear, eye-catching photos or videos, no stock images of smiling strangers. Then add a call-to-action like “Call Now” or “Book Online” so people can do something when they like what they see.
At the end of the day, your Google Business Profile isn’t a static listing, it’s a living, breathing digital storefront. Keeping it updated with fresh content tells Google, “Hey, we’re open, we’re active, and we care.” And Google tends to reward that kind of energy.
Too busy to post every week? Paige isn’t. She can automate all your posts (plus a bunch more GBP magic) for just $1 to start your 3 day trial. Start your trial here → www.merchynt.com/paige
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