Google’s AI Features That Matter For Your Business

We’ve got some big news to share this week, thanks to Google’s launch of several new AI features related to your Google Business Profile! I’ll break them down so you know how you can take advantage of these changes to get more customers from Google Maps! Here’s the deal: Google users can now ask Gemini a question about your business (separate from Q&A), and Gemini will use the info it has on your business to provide them with an answer. You now NEED your business to be loved by Gemini AI to get the most out of your GMB in the future, and here’s how to do it!

Jun 30, 2025

Google’s AI Features That Matter For Your Business

We’ve got some big news to share this week, thanks to Google’s launch of several new AI features related to your Google Business Profile! I’ll break them down so you know how you can take advantage of these changes to get more customers from Google Maps! Here’s the deal: Google users can now ask Gemini a question about your business (separate from Q&A), and Gemini will use the info it has on your business to provide them with an answer. You now NEED your business to be loved by Gemini AI to get the most out of your GMB in the future, and here’s how to do it!

How to Optimize Your GMB for Google’s Gemini AI Features:

1. Images: Google is displaying images with answers to users' questions, showing them what an experience with your business really looks like. Make sure to add plenty of images that show everything about your business that someone could ask about. An example we saw was a question asking, “Does this restaurant have a full bar?” and Gemini replied, “Yes” showing an image of a full bar provided by the business. We’ve been saying this for months now - you need to add images! (reply to ask how we can help with this)

2. Reviews: Encourage customers to leave detailed reviews that highlight what they liked about their experience! This info can be used to answer specific questions other users have about your business and it helps Gemini to summarize the customer experience. (reply to ask how we can help with this)

3. Q&A and Services: Answer every question that users ask on your profile regarding your services, as well as add all of your services with detailed descriptions! This will give Gemini tons of info on what your business is all about.

It’s apparent with these recent updates that you cannot afford to leave any stone unturned when it comes to optimizing your GMB, especially as Google ramps up more AI features for users to find businesses and learn about them. Optimizing your profile with tons of images, reviews, and info is crucial to getting ahead of your lazy competitors! If you’re just too busy and all of that sounds like too much work, check out Paige - our automated Google Business Profile optimization AI! You can start your trial and optimize your profile today for only $1!! Paige can automate everything mentioned above.

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About Author

Justin Silverman

Justin Silverman is the Founder and CEO of Merchynt, a local SEO technology company on a mission to make local SEO services not suck—one agency and small business at a time. Since launching Merchynt in 2019, Justin has helped over 20,000 businesses grow through data-driven Google Business Profile optimization and AI-powered local marketing tools like Paige. With more than a decade of experience in digital marketing and business growth, Justin previously held executive roles at Vista Group, where he served as VP of Global Partnerships and President of MovieXchange. He also led strategy and operations at Veezi, helping to scale tech products across international markets. Justin's career has spanned roles in marketing, partnerships, and operations, working with companies from early-stage startups to global enterprises. His deep knowledge of local search, combined with real-world leadership, positions him as a trusted voice in the local SEO and SaaS space. Under his leadership, Merchynt has become a go-to provider for agencies and small businesses seeking to dominate local search rankings through white-label solutions, AI automation, and performance-focused strategy. Justin continues to speak, write, and build tools with one mission in mind: to help 298 million businesses get found online by their perfect customer.