What is white label SEO?
If you are wondering what precisely white label SEO is and how it could help you scale your marketing agency, white label SEO happens when a company offers SEO services, but the work is done by another company.
Many white label SEO companies offer software to businesses, like marketing agencies, so they can scale their offering and get more clients by automating a lot of the manual work. This software is sold by marketing agencies as it is their own, so they can customize it according to their branding.
How common is white label SEO?
In 2022, White label SEO is a lot more popular than you could imagine!
We often hear the following conversation from our clients at Merchynt:
Marketing Agency: We often get a lot of clients looking for paid media management with a decent budget and clear KPIs. Everything goes great until they ask: Do you also offer SEO services?
The truth is that paid media and SEO complement each other. Paid media helps businesses meet their short term goals, while SEO is a long term bet, so in the long term, SEO could end up bringing more quality clients and conversions.
If you don’t have the time to meet all your SEO requests, consider hiring a white label SEO company like Merchynt to help you profit and expand your business.
78% of our customers rank on Google’s first within 6 months. Learn more about how it works for marketing agencies.
White label SEO services offer several options. We will cover some of the most popular among marketing agencies.
Best white label SEO services in 2022
White Label Local SEO / Listing management
Local SEO is an SEO strategy that focuses on helping businesses rank higher in local search results. This can be done by optimizing a business website and its online presence and developing and executing a local marketing strategy.
Many local SEO professionals focus on optimizing Google My Business (GMB) as it’s an efficient way to promote a business online. As a white label provider, you can offer your clients a business listing on Google Maps that actually ranks!
When working with Google My Business, you’ll need to manage the business's listings on directories and review sites on GMB, Yelp, and more. This can help businesses improve their visibility online and attract more customers.
You’ll also need to create and manage profiles on all the top directories, including Google, Facebook, Yelp, Siri, Maps, Waze, and Bing.
Common white label local SEO and listings management activities include:
Optimizing a business website for local search
Developing and executing a local marketing strategy
Creating and claiming local business listings
Optimizing local business listings
Managing and responding to online reviews
Claiming and managing business listings
Optimizing business listings
76% of local searches result in a visit within 24 hours. Start helping your local business clients right now!
White Label Social Media Marketing
Social media is everywhere. It impacts every marketing strategy and has a huge potential to bring high-quality clients, referrals and event brand evangelists!
However, managing social media accounts can be time-consuming and challenging to keep up with. As a white label social media management provider, you can take care of all the heavy lifting for your clients. This includes creating and scheduling posts, engaging with followers, and reporting results.
Common social media marketing activities include:
Creating and publishing content ( blog posts, images, videos, etc.)
Running ads on social media channels
Promoting content on social media channels
Engaging with followers and customers on social media
White Label Reputation and Reviews management
Reputation management is the process of monitoring and improving a company's online reputation. This can be done by monitoring online reviews, responding to negative feedback, and more.
Nowadays, reviews are the ultimate proof that your business offers high quality, and reliable products or services. Good reviews can bring lifelong clients and bad reviews could basically sink your business.
So you need to keep a close eye on reviews and make sure to bring positive ones and respond to negative ones.
5 ⭐ reviews are proven to increase revenue by 5-9%. Start boosting your online ratings now.
Common white label reputation and review management activities include:
Monitoring online reviews
Responding to positive and negative reviews
Deleting or burying bad reviews
Building up positive reviews
White Label Website SEO and Backlinks
SEO, or search engine optimization, is the process of optimizing a website for Google and other search engines. This can include optimizing the website's content, structure, and more.
A common SEO strategy is backlink building. Backlinks are links from other websites to your own website. The more quality backlinks a website has, the higher your Domain Authority and chances to rank in Google and other search engines.
Common white label SEO and backlink activities include:
Optimizing website content and structure
Building backlinks to a website
Acquiring and promoting high-quality backlinks
White Label Content Marketing
Content is king! And a very time-consuming king.
Content marketing is a type of marketing that focuses on creating and distributing valuable content to attract and retain customers. Content creation includes blog posts, lead magnets, email marketing content, and social media content. Quality content requires time and skill, so leave the content part to the experts and focus on scaling your business!
Common white label content activities include:
Long-form and short-form articles
Lead magnet content
Social media content
Podcast and audio content
All businesses need help with some form of marketing. The good news is that you don't need to become an expert in every single aspect of digital marketing to scale your marketing business. Instead, you can partner with the right white label marketing firm, like Merchynt.
With Merchynt, you can sell marketing services and let them do all the work. You may find cheap white label marketing agencies located in lower-wage countries, but unless you are 100% confident that their staff is skilled, it's not worth trying to save a few dollars since your clients will ultimately not be happy and will leave you.
We have an excellent reputation on Trustpilot and have helped 50+ local businesses grow by more than 200% a year.