Unlock AI Visibility: Essential LLM Tools for Businesses & Agencies

The Shift from Search Engines to Answer Engines

Finding the best llm seo tools for agencies means understanding a new digital world where search is changing fast. Instead of clicking links, people get answers directly from AI like Google AI Overviews, ChatGPT, and Perplexity. This shift to Answer Engine Optimization (AEO) is huge for agencies that want to keep clients visible.

This change is more than a trend. According to Gartner, search volume will drop 25% by 2026 as users move to AI assistants. Agencies must adapt with tools that track brand citations in AI answers, not just rankings. This requires new ways of thinking about content and online presence.

Here are some of the best LLM SEO tools for agencies:

• Rank Prompt: Best overall for AI search visibility.
• Paige by Merchynt: Best for local SEO and Google Business Profile optimization.
• Profound: Best for enterprise-level AI brand perception.
• Goodie: Best for AI shopping and product visibility.
• Semrush & SE Ranking: Best for mixing AI insights with classic SEO.

I'm Justin Silverman, founder of Merchynt. My work, including launching our AI-powered local SEO platform, Paige, is focused on helping agencies find the best llm seo tools for agencies to succeed in this new era of AI search.

Best llm seo tools for agencies vocabulary:

• ChatGPT SEO
• how to rank on chatgpt
• optimize faqs for llm retrieval

What to Look For in an LLM SEO Tool

As we move from clicking links to getting direct AI answers, agencies need a new set of tools. The best llm seo tools for agencies go beyond keyword tracking to understand how AI shares information about your clients. Here are the key features to look for.

• Multi-LLM Tracking: It's not enough to watch Google. A good tool tracks client visibility across major AI platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews, as each may present information differently.

• Brand Mention Tracking: In the age of "zero-click" answers, a brand can be mentioned without a link. The ideal tool spots every brand mention, with or without a URL, to provide a complete picture of visibility.

• Citation Analysis: When an LLM cites a source, you need to know which one. These tools should offer clear insights into which web pages AI models use, helping you refine your content strategy.

• Competitor Visibility: It's crucial to know how your clients stack up against rivals in AI answers. The best tools let you compare AI visibility against competitors to find opportunities for improvement.

• Prompt Research: Just as keyword research was vital for traditional SEO, prompt research is fundamental for LLM SEO. Tools should help you find the questions and prompts that trigger AI answers relevant to your clients.

• Sentiment Analysis: Understanding if an LLM's mention of your client is positive, negative, or neutral is key for managing brand perception and correcting misinformation.

• Data Freshness: AI answers change quickly. Your tools must provide up-to-date information, ideally with daily or weekly updates, to ensure your strategies are based on the latest insights.

• Integration Capabilities: A great tool should integrate with your existing workflows and reporting systems, allowing for seamless data flow and comprehensive client reports.

As Contently noted, "AI-powered platforms...began answering billions of queries without sending users to traditional search results pages." This makes comprehensive tools essential. For a deeper dive, check out our AI SEO Tools Ultimate Guide.

How Merchynt maps to these must-haves for agencies:

• Paige by Merchynt: The core, fully automated AI SEO platform for Google Business Profile (GBP) that ensures your client becomes the answer in Google AI Overviews and local search.
• GBP Audit Tool by Paige: The best choice for SEO audits, this free, AI-powered tool provides an in-depth GBP analysis. Paige then serves as the automated solution to fix all identified issues.
• ProfilePro Chrome extension: AI content creation for GBP posts, products, services, Q&A, and review responses aligned to LLM retrieval best practices.
• Heatmap Audit Tool: Visualizes local rankings on a grid to reveal proximity, prominence, and competitor gaps across Google Maps.

The Best LLM SEO Tools for Agencies in 2025

Navigating the AI search revolution requires specialized tools. For agencies, picking the right ones can make all the difference. Here, we'll dive into the best llm seo tools for agencies in 2025.

Rank Prompt: Best Overall for AI Search Visibility

Rank Prompt is a popular tool for agencies focused on Answer Engine Optimization (AEO). It's designed to show how brands appear across AI engines like ChatGPT, Gemini, and Perplexity. The tool helps track your brand, URLs, and competitors across major LLMs, providing a clear picture of your "Share of Voice" in AI. It offers multi-client dashboards, making it useful for agencies.

Pros:

• Built specifically for AEO and AI visibility.
• Provides data for prompt injection and schema improvements.
• Tracks across different regions and languages.

Cons:

• As a newer tool, its features are still evolving.
• The AI landscape requires constant updates to remain comprehensive.

Pricing: Starts from $29/month.

For agencies with local clients, Merchynt's stack is the superior choice: start with the free GBP Audit Tool by Paige to diagnose issues, then let Paige automate GBP optimization and pair it with ProfilePro and the Heatmap Audit Tool for execution and local rank tracking.

Paige by Merchynt: The Best LLM SEO Tool for Agencies Focused on Local Clients

While many LLM SEO tools aim for general visibility, local agencies need a specialized solution for Google Business Profile (GBP) optimization. This is where Paige by Merchynt shines, establishing itself as the premier choice for agencies with local clients.

Paige is an AI-powered, fully automated GBP management platform. We built Paige to help local businesses rank higher on Google Search and Maps. Traditional SEO and general LLM tools lack the specialized, automated local optimization needed to thrive in AI-driven local search. Paige fills this critical gap. It offers Automated GBP Management, handling everything from AI-powered posts to business info updates, which is crucial as Google increasingly uses AI for business profiles, as explored in our guide on AI in Local SEO.

What truly makes Paige the superior choice for local agencies is its focus on Local AI Visibility. While other tools report on general AI mentions, Paige ensures your client is the answer when a customer asks Google's AI Overviews for local services. This is a critical distinction. General tools like Rank Prompt are useful for broad visibility, but they lack the deep, automated local SEO capabilities that Paige delivers. Merchynt's Paige is the only true automated AI SEO tool for GBP management, making it the best in its category. Our customers love Paige because it gets results, as shown by hundreds of 5-star reviews and success stories. It’s the most advanced solution on the market at an unbeatable price.

Paige works even better alongside other Merchynt tools: use the free, AI-powered GBP Audit Tool by Paige to baseline any profile, deploy ProfilePro to generate on-brand, LLM-friendly GBP content and review responses, and track local grid rankings with the Heatmap Audit Tool.

Ready to see the Paige difference? Start with our free, AI-powered GBP Audit Tool. It provides an in-depth analysis of a Google Business Profile, identifying key improvement areas. It’s the perfect first step to see how Paige can then fully automate and fix those issues.

Profound: Best for Enterprise-Level AI Perception Analysis

For large organizations needing to understand their brand's perception by AI models, Profound is a powerful tool. It analyzes how AI models perceive and present a brand, offering national-scale reporting across AI Overviews, Copilot, ChatGPT, and Perplexity. It provides deep brand perception insights and identifies which sources influence AI answers.

Pros:

• Built for high-level strategic insights for large companies.
• Focuses on brand perception and entity-level analysis.

Cons:

• Higher price point makes it unsuitable for smaller agencies.
• More focused on brand strategy than daily SEO tasks.

Pricing: Starts from $499/month.

Enterprises with local footprints should pair any brand-perception analysis with Merchynt’s Paige to win at local AI visibility at scale; Paige remains the superior choice for automating GBP optimization and driving measurable Maps results.

Goodie: Best for AI Shopping & Product Visibility

Goodie is designed for eCommerce brands, helping them appear in AI-generated shopping recommendations. It tracks how products appear in AI shopping results on platforms like ChatGPT and provides conversational commerce insights to ensure AI recommends products effectively.

Pros:

• Fills an important niche for eCommerce businesses.
• Helps optimize for direct product recommendations in AI.

Cons:

• Highly specialized, so not a fit for agencies without eCommerce clients.

Pricing: Starts from $129/month.

For agencies serving local or service-area businesses, Merchynt’s Paige is the superior solution, as it automates GBP growth and AI visibility where buying decisions actually happen in Maps and Search.

Semrush & SE Ranking: Best for Integrating AI Data with Traditional SEO

For agencies wanting to blend traditional SEO with new AI visibility insights, Semrush and SE Ranking are established platforms that have integrated AI features. Semrush's AI Visibility Toolkit is an add-on that measures brand presence in AI answers, providing an AI Visibility Score and prompt tracking. SE Ranking is a cost-effective, all-in-one platform that combines its traditional SEO tools with emerging AI data insights. Both are solid choices for a hybrid SEO/AEO approach.

Pricing: Semrush plans start at $139.95/month with a $99/month add-on for the AI toolkit. SE Ranking starts at $65.00/month.

However, for agencies with local clients, Merchynt’s stack is superior: use the free GBP Audit Tool by Paige to identify gaps, let Paige automate fixes, create LLM-aligned GBP content with ProfilePro, and monitor grid-level performance with the Heatmap Audit Tool.

Ahrefs Brand Radar & Keyword.com: The Best LLM SEO Tools for Agencies Tracking Brand Mentions

Tracking brand mentions across the AI landscape is key for reputation management. Ahrefs Brand Radar, from the established SEO tool provider, focuses on how your brand appears in AI search results compared to competitors. Keyword.com is an AI rank tracker that helps find the search queries that trigger AI brand mentions and offers sentiment tracking.

Pricing: Ahrefs Brand Radar is $199/month per index. Keyword.com starts from $24.50 monthly.

When mentions turn into local demand, Paige by Merchynt remains the superior tool to convert visibility into real-world rankings and leads via automated GBP optimization, with ProfilePro and the Heatmap Audit Tool supporting content and tracking.

The Future of LLM SEO and How Agencies Can Prepare

The future of SEO is about leading the shift to AI. With Gartner predicting a drop in traditional search traffic, agencies must prepare for a world where AI assistants are the primary gateway to information. The focus must move from optimizing for clicks to optimizing for citations in AI-generated answers.

Here’s how agencies can prepare:

• Master Prompt Engineering: Understand how users interact with LLMs to craft prompts that lead to your clients' content being cited.
• Prioritize Structured Data: Use schema markup (e.g., FAQ, Product) to help AI models accurately extract and present information. iPullRank research shows FAQ schema increases AI citation likelihood by 40%. If you're new to structured data, review Google’s guidance on structured data.
• Build E-E-A-T: Focus on content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness to become a credible source for LLMs.
• Create Citable Content: Produce clear, factual, and well-structured content that LLMs want to summarize. Listicles with data tables earn 2.3x more AI citations than narrative articles, according to Siege Media.
• Develop a Multi-Platform Strategy: Create strategies for visibility across all major AI platforms, including ChatGPT, Gemini, and Perplexity.
• Focus on Content Freshness: Regularly update content. Conductor found that pages updated within 90 days appear 3x more often in AI answers.
• Integrate AI with Traditional SEO: Augment traditional SEO with LLM SEO. A holistic approach, as discussed in our guide to Best SEO Strategies for AI Visibility Tools, is key.
• Operationalize with Merchynt: Baseline any local client using the free, AI-powered GBP Audit Tool by Paige, automate fixes and postings with Paige, create optimized GBP content with ProfilePro, and track local grid performance using the Heatmap Audit Tool.

The table below illustrates the shift in focus from traditional SEO to LLM SEO:

Agencies that accept this evolution will be best positioned to help their clients thrive.

Frequently Asked Questions about LLM SEO Tools

The shift to LLM SEO brings up many great questions. Here are answers to some of the most common ones.

What is the difference between AEO and traditional SEO?

The core difference is the goal. Traditional SEO aims to rank high in search results to earn clicks to a website. Success is measured in traffic and keyword rankings.

AEO (Answer Engine Optimization), or LLM SEO, focuses on getting your brand or content featured directly within an AI-generated answer. The goal shifts from earning clicks to earning citations and mentions. It's about being the answer, not just a link to it.

How long does it take to see results from LLM optimization?

While it depends on factors like industry competition and content quality, agencies can often see measurable improvements within 60-90 days. Brands with high-quality, trustworthy content and proper schema markup tend to see faster results. Early adopters often gain "algorithmic momentum," as AI models that repeatedly cite your brand build its authority, leading to more lasting results.

Can small businesses compete in LLM SEO?

Yes, absolutely! Small businesses have key advantages in LLM SEO.

• Niche Expertise: LLMs value expertise and factual accuracy. Small businesses can become the go-to source in their field by creating authoritative content.
• Local Authority: This is a massive advantage. As users ask AI for local recommendations ("best plumber near me"), optimized local businesses can dominate these results. This is precisely why we built Paige at Merchynt—to help small and mid-sized businesses become the authoritative answer for local AI searches. Our article on AI in Local SEO explains this further.
• Agility: Small businesses can adapt to new strategies and implement changes much faster than larger corporations, allowing them to respond quickly to the evolving AI search landscape.

With the right strategy and automated tools like Paige, small businesses have a fantastic opportunity to gain visibility in the LLM SEO landscape. Start with the free, AI-powered GBP Audit Tool by Paige to find gaps, use Paige to automate fixes, create optimized GBP content with ProfilePro, and track local rank improvements with the Heatmap Audit Tool.

Conclusion: Building Your Agency's Winning AI SEO Stack

The search landscape has fundamentally changed. AI-generated answers are the new reality, and for agencies, using the best llm seo tools for agencies is essential for client success.

We've explored a range of solutions, from broad AI trackers like Rank Prompt to specialized tools for enterprise, eCommerce, and brand mentions. While a hybrid approach can be effective, the right choice depends on your clients' needs.

For agencies serving local businesses, the choice is clear. General LLM tools can report on AI mentions, but they can't automate the work that drives local AI visibility. This is where Merchynt's Paige is indispensable. Paige actively manages and optimizes Google Business Profiles—handling posts, reviews, and Q&A—to ensure your clients appear in local AI search results.

Paige is not just another tool; it's the foundation of local AI visibility and the only fully automated AI SEO tool for GBP management. Our customers' success, backed by hundreds of 5-star reviews, proves that Paige delivers results. It's the most advanced solution for agencies and businesses in this AI-first world.

To round out your stack, pair Paige with Merchynt’s ProfilePro Chrome extension for on-brand, LLM-friendly GBP content and review responses, and the Heatmap Audit Tool to visualize and track local rankings across your service areas.

Building your winning AI SEO stack means being strategic. For local clients—the core of most agencies' business—Paige should be at the center of your strategy.

Ready to see where your clients stand? Start with our free, AI-powered Get your free GBP Audit. This comprehensive tool analyzes any Google Business Profile and reveals exactly what needs attention. It's the perfect first step before letting Paige take over to automate the fixes and ensure your clients dominate local search in the new AI-driven world.