Almost 60% of customers check Google Reviews before making their final decision. Believe it or not, Google now works as a virtual showcase for enterprises to display information about scheduling, website and prices with a simple online search. As a result, about 97% of people learn more about a local company online than anywhere else, and 85% of those users willingly leave a review of the website/location visited.
On average, potential customers have about 63,000 choices per second on their daily queries, and approximately 5,6 billion people use Google to solve questions. With all those results popping up at the same time, how does an organization stand out?
Nowadays, Reviews are a necessary item for businesses to connect with potential customers and engage with a community that spends most of their time online. But with the unmanageable quantity of content a user consumes daily, how do you get them to write a great review? Let us guide you!
Why does a business need to get customer reviews?
Let’s start with the basics. Google Reviews are an unpaid and voluntary online commentary that clients write about their experience with a business. Additionally, these are directly linked with Google Maps or Google Business listings, which facilitates the process of giving feedback, responding to messages and improving the chance of people finding your business.
The constant update of information enhances a search’s ranking because customers can upload pictures of the state of the enterprise’s location: How was the vibe last weekend? How does the apple pie look from a customer’s perspective? All those are extra information that will help future customers decide to visit or purchase from your site.
How to ask for customer reviews
Clients value honesty, especially when it comes to getting to know a business. So, facilitate the process to get customers' reviews by using QR codes.
You could send an email to previous customers or add a printed card to your orders with a QR code asking for a positive review.
Here are a few examples:
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The average customer reads at least four to six reviews before settling or deciding, so start planning a review strategy.
Clients evaluate every aspect of your business, including positive and negative comments. Responding to negative reviews may seem damaging to your business' image. Still, potential customers may want to see that the people reviewing your business are human and acknowledge excellent and adverse situations.
But, before we go any further, let’s check some tips that might help your enterprise get great reviews:
Make sure your Google Business Profile is updated: location, contact info, website and social media profiles.
Verify that profile for it to connect with Maps and track users to your location (you have to verify your profile to respond to messages)
Generate a link to your Google Reviews directly on your profile
Encourage customers to leave reviews.
Let clients upload pictures or videos of their experience.
Reply to their messages, suggestions and complaints to build trust.
Value ALL reviews
Include them in newsletters or thank you emails
Add it at the end of the chat interaction.
Include them on your receipts
Remember, your goal is to boost your online traffic and make your enterprise accessible to potential clients, whilst building a trustworthy relationship with recurrent customers.
Getting customer reviews is easier said than done, but the reality is that the more positive reviews you have, the higher the chances that customers prefer your business to the competitors, and Google selects your website or listing as trustworthy and high-quality
We regularly get our customers to rank within the top 3 positions in local Google Search results - which is where you want to be! Rank in the top 3 or get your money back! Book a free consultation call to get started.