Just like an elevator pitch can convince a future investor to loan money to your business, a review can allure a potential client into purchasing from your enterprise or visiting your venue. Small businesses must track as much traffic as possible to their website, especially if they need a strong web presence. What customers say about your business carries more weight than nearly anything else.
Google Reviews impact your business's ability to engage with potential clients and your business's target audience, not only because of your rank but because of the organization's reputation. They are unpaid (most times) and voluntary online commentary that clients write about their experience with a business. Additionally, these are directly linked with Google Maps or Google Business Profile, which facilitates the process of giving feedback, responding to messages and improving the chance of people finding your business.
My Google Reviews work as simple as they sound. Customers publicly post a review on Google about their experience with a business, service or product, but how can you get more reviews as a small business? Here are three simple tips that could help you:
Linking your enterprise to Google Business Profile
Google Business Profile matches your social profiles, website, and other directories, allowing customers to locate your enterprise with Google Maps. In addition, since Maps already has a feature that connects with any mobile phone geolocation asset, Google Profile owners can set automated reminders requesting visitors to evaluate the website's or location's assistance, service and much more after a visit.
Businesses with a Google Business Profile appear first for local searches.
Send a reminder via email to your customers!
Emails are still an effective and reliable channel to connect with busy and rushed customers. According to MessageDesk, at least 58% of clients check their mailboxes before engaging in any other online activity; for this reason, sending short and substantial messages that remind customers to leave a quick review could make a difference in your business' rating. In addition, pre-made templates are a great feature to include in your emails. Remember to include: Thank you for a line, a review reminder and a 'we' approach.
Reply to ALL of the reviews (yes, that includes the bad ones too)
At least 54% of users read at least four to five reviews before visiting a venue, purchasing from a business or booking a holiday. Since customer reviews are a way to boost an enterprise's marketing assets, the influence they have on potential clients is vital. It is important to note that: a business can have either positive or negative commentaries.
We all know it's not easy to reply to an upset client. They might be critiquing a business that might have taken years to build, but don't take it personally. Always respond politely, addressing the issue and explaining how it won't happen again.
Ask your clients personally
Getting customer reviews is easier said than done. Still, the reality is that the more positive reviews you have, the higher the chances that customers will prefer your business to the competitors. Google selects your website or listing as trustworthy and high-quality.
We know that the last thing a business owner wants to do is to scare clients away. But taking into account that reviews are such an essential part of growth, you might consider asking for a review personally. Something as simple as checking in while delivering their products or asking them for a review right after their goods have been conveyed is an excellent option.
Getting customer reviews is easier said than done, but the reality is that the more positive reviews you have, the higher the chances that customers prefer your business to the competitors, and Google selects your website or listing as trustworthy and high-quality
We regularly get our customers to rank within the top 3 positions in local Google Search results - which is where you want to be! Rank in the top 3 or get your money back! Book a free consultation call to get started.