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  • Writer's pictureRachel S

The Local Marketing Mixup | June 21, 2023



Your Weekly Briefing


Hey there, it's us again with another installment of the Local Marketing Mixup - I hope you've been well this past week. You look great!


This week we're going to recap a recent article published by Search Engine Land titled "Local SEO in 2023: 5 simple ways to dominate local search". It 100% tracks with what we see on the ground as we help thousands of businesses rank higher for "______ near me," so we thought you'd be interested. Yeah, YOU!


If you do the following five things you can't not rank at the top of local search results!


  1. Make sure your title & description tags on your website are great for every single page. If you don't know where to start, go to Bard or GPT and say, "Can you pretty please give me a very SEO-optimized title tag and meta description for this page: [insert URL here]." Do that for every page on your website. (GPT tends to work better if you have access to GPT4 with web browsing)

  2. Claim and optimize your Google Business Profile. We preach about this constantly. Just use ProfilePro to do it yourself or our Google Business Pro service if you want experts to optimize it for you.

  3. Get online reviews from your customers. It'll help you rank higher, which will help you get more clicks on your profile, which will in turn help you rank higher. It's a beautiful cycle you can kick off. Need help with reviews? We got that too.

  4. Build out service pages on your website. You should have a page that talks about every service you offer. (pro tip: we find that it works best when you use that service keyword for the URL path. If you're trying to get more customers for your personal training services in Los Angeles, make the URL path: www.yourwebsite.com/personal-training-services-in-los-angeles

  5. Ensure you have your business on all important search platforms and directories and are in sync. We help with this too.

How many of those five are you doing? Reply to this email if you have questions on any of these. We're happy to share any knowledge we can with our loyal readers.



ProfilePro was downloaded over 500 more times since our last newsletter, and featured in some of the biggest AI and marketing blogs and newsletters. We will soon support additional languages and other stability improvements. Sorry if you've felt some of our growing pains! If you did let us know and we'll make it up to you.


Ok hear me out... we offer tools that help with pretty much everything in the article we summarized:


Google Business Profile management services

  • Listings/citation management software

  • Reviews management software

  • Reputation management software

  • Google Business Profile AI tool

  • Bulk Google review responding AI

The best part? Everything can be 100% white-labeled

 

Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank Business Higher on Google Maps

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.

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