Something You May Not Know About Google Business Profiles
This week we’re going to talk about something we’ve been seeing more and more of: business-specific data on Google Business Profiles. We did a quick audit of some clients and found that Google now allows certain business types to enter custom data that others don’t have access to. If Google is collecting this data, you best believe they’re using it when determining rank positions, so if you haven’t added yours yet you should.
Some of our findings are:
Healthcare providers, therapists, and other medical practitioners can add their accepted insurance options. We’ve also seen this option on some fitness studio profiles, namely yoga studios, as well as med spas. (not to mention cannabis stores too!)
Home service businesses can add their booking links
Attraction and entertainment-type businesses and tour operators can add their activities.
Car dealerships can add their vehicle listings
Retailers have pickup & delivery options
Make sure you’ve added all possible data to your Google Business Profile to have the best odds of ranking #1.
3 Rapid Fire Items:
The Google Algo update is STILL rolling out so rankings are moving up and down regularly.
We’re seeing a slight increase in profile suspensions now that Google rolled out its new appeals process. The first appeal tends to get rejected but the second one does not.
You need to check out this fully automated AI-powered Google Business Profile management platform called Paige (it’s ours!). It’s getting rave reviews, and 100 more businesses will get off the waitlist next week based on the order they apply. Click the thumbnail below to watch the video. If you like and comment we’ll bump you up in the queue.
ProfilePro tip of the week:
Make sure you’ve added all possible data to your Google Business Profile to have the best odds of ranking #1.
Wondering how well your Google Business Profile ranks on Google Maps for different keywords? We built a free local ranking audit tool you can use to quickly find out!
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.