01
The Score That Opens The Conversation
A pass or fail on each of the 10 profile factors Google values most: description keywords, review frequency, and more. A 38/100 needs no explanation.
Free GBP Audit For Agencies
Audit a Prospect's Google Business Profile in 60 Seconds
Their score out of 100, the three competitors already beating them, and a heatmap of everywhere they don't rank. Walk into the pitch with the answers.
★★★★★ 4.9/51,000+ five-star reviews across Google, Trustpilot, G2 and CapterraType the prospect's business name to start.Free · Instant Results · No Permissions Needed
Close More Local SEO Clients — FAST
Every prospect thinks their Google profile is fine. Proving otherwise has never been easier.
You know the profile is under-optimized before the call starts. The owner doesn't. So you build a deck, pull a rank tracker, screenshot the competitors, and hope the numbers land.
The free audit does it in about a minute, using their own data. They see their profile score, the competitors stealing their customers, and where they show up (or don't) in search results. Their problem becomes obvious, and so does working with you to fix it.
100+
Total Ranking Factors Checked
~60s
Time It Takes To Get Your Report
500+
Agencies Already Using Paige
What This Free Audit Shows Prospects
Six insights that will make prospects demand to work with you.
Our tool generates a personalized audit report based on your prospect's profile, the keywords you pick, and their service area.
02
The Revenue Figure That Grabs Attention
Monthly revenue flowing through their category and city, estimated from local search volume and average customer value. Anchors your retainer.
03
The Heatmap That Crushes Objections
One geographic grid per keyword. Green where they're in the top 3, red where nobody sees them. Eliminates any second guessing.
04
The Competitors They're Losing Out To
Name, rating and review count for the businesses holding the top spots on Google Maps. Names your prospect already knows.
05
The AI Visibility Check Nobody's Sharing
"Found" or "Not Found" across ChatGPT, Gemini, Claude, Perplexity, Grok and Llama. Show them what other agencies can't.
06
The "Fix List" That Closes The Deal For You
Paige, our AI tool, writes a plain-English summary and orders the fixes by potential impact. Your SOW is handled for you.
See An Example
Here are three sample audit reports. Open them and have a look.
These are real audits of real Google Business Profiles. The one you generate for your prospect will look very similar, and it costs you nothing.
Sample audit
Decent profile score. Invisible in AI search.
A cleaning company in Round Rock with most of the basics handled and a $1,120,000 a month market, yet no presence at all on ChatGPT, Claude, Gemini, Grok, Meta AI or Perplexity.
View The Report
Sample audit
57 five star reviews. Still ranked #20.
A Kansas City tree service with a perfect rating that still sits twentieth on the map for its own keyword, in a $1,140,000 a month market. The 60-second version of the report.
View The Report
Sample audit
Failing profile score with $900k/mo on the line.
A Vancouver painter whose heatmaps are green around the pin and red everywhere else, sitting in a $900,000 a month market with a website that fails all four AI-readability checks.
View The ReportHow it works
Three steps. About a minute.
1
Find The Prospect's Business
Type the business name into the form at the top of this page and pick it from the results. You don't need manager access, so it even works on prospects you haven't signed yet.
Takes 10 seconds
2
Pick 3 Keywords They Should Own
These are the money-making searches for their category and city. Use our suggestions, or enter your own. Each keyword gets its own heatmap.
Takes 20 seconds
3
Select The Service Area & Generate
Drop the pin, pick a radius, hit Start Audit. The report lands on screen and in your inbox. Walk the prospect through it, then close the deal right there on the call.
About a minute
100% Safe To Run On Any Listing
The audit reads the public profile and scores it. Nothing is edited, posted or replied to on the prospect's profile. Nobody will be asked to grant permissions.
Put it on your own site
Run a test audit today. Then use our tool to generate more leads every month.
The audit tool on this page can sit on your agency's site with your logo and colors. A prospect types in their business and gets their report. You get their name and contact details, so by the time you call you're both ready to talk about their score and how to improve it.
- Your logo and colors on the tool and on the report
- Embed it on any page of your site
- Prospects run their own audit, any hour of the day
- Every audit sends you the prospect's contact details
White-labeling our GBP audit tool requires membership in the Agency Partner Program. Just $100/mo. Cancel any time.
From agencies that run it every week
Rated 4.9 out of 5 across Google, Trustpilot, G2 and Capterra
Real, public reviews. Names and platforms as published.
"I use Merchynt for fast heatmap audits. They are easy, visual and accurate. No messing around with complicated dashboards. Download a PDF and zip it off to your client. Wonderful."
"This has been a great tool that has helped me create audits for potential customers and allowed me to operate GBP efficiently. I highly recommend Merchynt for any business who wants for online visibility while not adding hours upon hours of time for implementation."
"It's a natural conversation starter. Once we start talking about their local rankings, it usually opens the door to discussing other ways we can help their business grow... The biggest win for me is the time savings."
"The heat map tool is amazing. It shows you how you rank against your competitors!"
"Merchynt has been a solid agency partner for us, especially for scaling Google Business Profile management without extra operational headaches... Their reporting makes it easy to show clients clear wins."
"I have had an Agency that does Digital Marketing, Web Design and SEO Services for over 20 years now... I have tried Merchynt's GMB Management software packages and they are top notch compared to others I have used in the past. My clients love the reports and like to see their profiles [ranking] higher every day."
See all reviews at reviews.merchynt.com
Questions agencies ask before they click
Frequently asked questions
Yes. You can audit up to 3 Google Business Profiles per account at no cost. Agencies in our Partner Program get 50 audit credits a month plus a white-label version of the tool for their own site.
Yes. The audit on this page runs on the public listing, so you don't need manager access. Type the name, pick the business, choose keywords and an area. The one exception is a listing without a verified address, which switches to the full audit and needs Google sign-in from an account that manages the profile.
No. Running the audit only reads the profile. Nothing is edited, posted or replied to. The report includes an offer to start a Paige trial for doing the fixes, and whether to use it is your call.
On this page, ours. The report goes to you and to the business with Merchynt's name on it, which is fine for trying the tool or for a client who already knows you work with us. For cold prospecting under your own name, agencies in the Merchynt Agency Partner Program run this same audit on their own domain with their logo and colors, so the report arrives from your agency and the lead lands in your inbox.
About a minute from typing the business name to reading the score. The full report is emailed within about 5 minutes. Forward it, screen-share it, or paste the fix list into a proposal.
Do the fixes yourself using the list, or hand the profile to Paige. Paige runs posts, photos, review replies and profile optimization every week, white-labeled with your brand, for $99 a month per profile. You set the retainer. Most agencies price it between $500 and $1,500.
Agency Partner Program
Auditing more than a few profiles a month?
Partners can embed this tool directly on their site and generate 50 white-labeled audits a month, along with tons of additional resources. Just $100/mo and you can cancel anytime.
Your next SEO client is just one audit away.
Type in their business name, give it about a minute, and you'll have their score, their competitors, and a personalized fix list. All totally free.
- Comprehensive Audit
- AI Visibility Check
- Personalized Action Plan