01
Your GBP Optimization Score
A pass or fail on each of the 10 profile factors Google values most: description keywords, review frequency, reply rate, photos, posts, services, service area and more.
Free Google Business Profile Audit
Audit Your Google Business Profile in 60 Seconds
See your personalized profile score, which competitors are getting all the leads, and the revenue they're taking with them. Generate a report that tells you exactly what to fix to close the gap.
★★★★★ 4.9/51,000+ five-star reviews across Google, Trustpilot, G2 and CapterraRead customer reviewsTrouble seeing the form? Open the audit form
Form not loading? Open the free audit in a new tab
Why the shop down the street gets the call
When Google decides who to show in search results, it uses signals you won't find on a dashboard.
In addition to the usual variables, it's also paying attention to things like how often you post, how fast you reply to reviews, and how many photos you've uploaded. Everything gets evaluated, and whoever has the top score also gets the top spot.
Most business owners have never even seen their score. This free audit calculates yours in 60 seconds, and tells you exactly what to fix to rank higher and generate more leads.
100+
Total Ranking Factors Checked
6
AI Platforms Checked For Visibility
~60s
Time It Takes To Get Your Report
What your free audit shows you
Six things you'll learn that will help you climb the rankings and grow your business.
Our tool scans your profile to generate a personalized audit report that tells you everything you need to know.
02
How Much Opportunity Exists In Your Market
An estimate built from how many people search for your service locally and what a customer is typically worth in your category and city. A real dollar figure for what you could gain.
03
Where You Rank In Every Neighborhood
One heatmap per keyword. Green means you're in the top 3 there, red means customers there never see you. Plenty of businesses rank at their own address and nowhere else.
04
The Competitors That Are Getting All The Calls
Name, address, star rating and review count for every business currently holding the top 3 Google Maps spots for your keywords. Know who you're up against, and how to pass them.
05
Where You're Showing Up In AI Search
We ask ChatGPT, Gemini, Claude, Perplexity, Grok and Llama for the best business in your category and city, then show you a Found or Not Found for each of the six platforms.
06
A Prioritized "Fixed List" Written In Plain English
Paige, our AI, writes up what's costing you rankings and exactly what to do about it: a rewritten description, services to add, how often to post. Start fixing things this afternoon.
See An Example
Here are three sample audit reports. Open them and have a look.
These are real audits of real Google Business Profiles. Yours will look very similar, and it costs you nothing.
Sample audit
Decent profile score. Invisible in AI search.
A cleaning company in Round Rock with most of the basics handled and a $1,120,000 a month market, yet no presence at all on ChatGPT, Claude, Gemini, Grok, Meta AI or Perplexity.
View The Report
Sample audit
57 five star reviews. Still ranked #20.
A Kansas City tree service with a perfect rating that still sits twentieth on the map for its own keyword, in a $1,140,000 a month market. The 60-second version of the report.
View The Report
Sample audit
Failing profile score with $900k/mo on the line.
A Vancouver painter whose heatmaps are green around the pin and red everywhere else, sitting in a $900,000 a month market with a website that fails all four AI-readability checks.
View The ReportHow it works
Three steps. About a minute.
1
Find your business
Type your business name into the audit form and pick it from Google's list. Then describe what you do in a word or two, like "plumber" or "dental clinic."
Takes 10 seconds
2
Pick up to 3 keywords
The searches you want to show up for, like "emergency plumber" or "dentist near me." We suggest the ones that matter most for your business type and city, so you can just click.
Takes 20 seconds
3
Set your area and get your report
Drop the pin on your location, pick a radius, and hit Start Audit. Score, fix list, revenue estimate, competitors, heatmaps and AI visibility, on screen and in your inbox. Then fix it yourself, or let Paige take care of the fixes for you.
About a minute
Nothing on your profile changes
The audit reads your public profile data and scores it. Nothing is edited, posted or replied to. If you'd like the fixes done for you, Paige is always available to help.
From business owners like you
Rated 4.9 out of 5 across Google, Trustpilot, G2 and Capterra
Real, public reviews. Names and platforms as published.
"Great company! Started using them last week and have already seen an improvement in impressions to my listing, my site, and phone calls. Best part is it's given me 3-4 hours of time back every week."
"Really easy to use and genuinely useful. I was able to run a couple free reports quickly, and it helped me make smarter SEO decisions for my business. Great tool, especially for getting quick local ranking insight."
"Merchynt has been one of my favorite tools for checking map rankings. The accuracy is really good, and the heat map feature is excellent. Even on free mode you can still see how your business is ranking in different areas."
"My favorite feature is the heat map because it gives me a clear visual of how my business is ranking across different areas and helps me see where we are improving and where we still need to focus."
"Before working with them, it was challenging to stand out online. After partnering with Merchynt, we started seeing real improvements in our Google Business profile, local rankings, and overall visibility. We've noticed an increase in calls and customer inquiries."
"The heat map tool is incredible. It accurately points out where the business is succeeding in the Google Rankings and where it is lagging. Important info in this AI world."
See all reviews at reviews.merchynt.com
Questions owners ask before they click
Frequently asked questions
Yes. You can audit up to 3 Google Business Profiles per account at no cost. Agencies charge for a report like this. We would rather you see the problems and decide for yourself what to do about them.
Not for this audit. Type your business name, pick it from the list, choose your keywords and area, and it runs on your public profile. If your profile has no verified address, the form switches you to our full audit, which uses Google's own secure sign-in with the account that manages the profile. Either way, we never see your password.
No. Running the audit only reads your profile. Nothing gets edited, posted or replied to. The report includes an offer to start a Paige trial if you'd rather have the fixes done for you, and that's your call.
About a minute from typing your business name to reading your score. The full report is also emailed to you, usually within 5 minutes, so you can open it on your phone later or forward it to whoever helps with your marketing.
That's the point of it. Every factor is a plain pass or fail with one line on what to do. Paige also writes a short summary in normal English and lists the fixes in the order that moves your score fastest.
Above 80 means your profile is competitive in most markets. Between 50 and 79 you're usually missing services, photos or review replies. Below 50 there are several unfinished basics keeping you out of the top 3 entirely.
Stop guessing why competitors get the calls and you don't. Find out now.
Type your business name, give it about a minute, and you'll have your score, your competitors, your revenue estimate and a fix list. Free.
- Comprehensive Audit
- AI Visibility Check
- Personalized Action Plan