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  • Writer's pictureJustin Silverman

You Scratch Google's Back, They'll Scratch Yours

Google Business Profile Optimization Tips

Your Weekly Briefing

Google Business Profile Optimization Tips

You Scratch Google's Back, They'll Scratch Yours

If you manage a Google Business Profile, you've likely received a handful of emails from Google recently asking, "Are you open?" You're equally likely to have ignored them. Here are some reasons why you need to reply to Google when they ask you for something and what you can do about it today:

  1. They recently updated the Google Business Profile algorithm to prefer businesses they know are "open" when users search for something on Google Maps. If you don't reply to their emails, they won't have confidence in your data and are less likely to show you those days and possibly in general. You might be thinking, "I'll just set myself as being open 24/7", but don't. Google is smarter than that and knows that you're probably not open, and will penalize you.

  2. Google rewards businesses that interact with all their tools. We've learned this by optimizing countless Google Business Profiles as part of our Google Business Pro service, and with ProfilePro.

  3. It's really annoying for your customers who go to your business because your Google Business Profile shows that you're open when you're not. This recently happened to me after driving over an hour to get there. (Thanks a lot, Crate and Barrel!)

If you haven't replied to Google's emails about your holiday hours yet, search your email inbox for "are you open on New Year's Day?" and reply.

I also have something awkward to ask you for... (queue the mini violin) Nobody gave us a gift this holiday season and all we really wanted this year was to get some more Google reviews. If you've enjoyed our newsletter this year or got value from it, do you mind leaving us a review on our Google Business Profile here? It'll only take a second and will mean so much to us! Thanks so much in advance for your help, and we'll see you next year with even more GBP ranking tips & strategies ! :) 

Use the Set Topic feature in the Google Business post section of ProfilePro to write a holiday message to your customers.

Note: we are currently waiting on Google to approve our latest version which will fix a few bugs. As an apology, once this is resolved we'll give all free users 1 free AI image creation credit per month. If you don't see our icon to write a post it means you are affected by this bug and we are already aware, and very sorry! What a year of offering Google Business Profile optimization services and software it has been! We've been busy with our:

Google Business Profile Software

ProfilePro tip of the week:

Make sure you completed all of the tasks in the "do once" section.


Google Reviews Software RoboReply

If you manage reviews on many Google Business Profiles you need to try RoboReply. It helped us save hours a day on Google review management.


Free Google Maps Ranking Audit Tool

Wondering how well your Google Business Profile ranks on Google Maps for different keywords? We built a free local ranking audit tool you can use to quickly find out!


You know... you don't need to do your own marketing anymore. Hand it over to us so you can take that holiday vacation you've been dreaming of. We offer:

  • Google Business Profile management services

  • Listings/citation management software

  • Reviews management software

  • Reputation management software

  • Google Business Profile SEO AI tool

  • Bulk Google review responding AI

  • Agency partner program


Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank First on Google Maps Guide

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.


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