White label marketing is becoming more and more popular now that the gig economy is in full force, and people are looking for ways to start their businesses. White label marketing software is a great way to get started because it's easy to sell, and there's a wide range of software to choose from.
If you're not familiar with white label marketing, it's simply when a company sells a product or service under its brand. So, if you're selling white label marketing software, you would be able to put your branding on the software and sell it as if it were your own product.
There are a few things you need to keep in mind when selling white label marketing software:
It would help if you made sure that the software you're selling is high quality and will meet your customers' needs. There's no point in selling a low-quality product that no one will want to use.
It would be best if you made sure that the software is easy to use and understand. If it's too complicated, your customers will get frustrated and won't want to use it.
It would help if you made sure that the software is affordable.
If it's too expensive, your customers will be turned off and won't want to buy it.
Thanks to white label marketing software and marketing services, starting your own marketing agency, consulting business, or marketing department of an existing business has never been this easy.
In this article, you will learn everything you need to know about white label marketing and how you can earn a ton of money while helping small businesses grow.
To understand why you should start selling white label marketing to small businesses, you need to understand why a business needs marketing services, such as local optimization, social media management, review management, reputation management, local SEO services, etc.
A business needs marketing to:
Increase brand awareness
Get more website visitors
Boost sales and ROI
Think about it this way; if a business doesn't have any customers, it won't make any money. Marketing is essential for companies to grow and scale. In particular, we're going to be focusing on white label SEO services, white label listings management services, white label Google My Business services, white label social media management services, and white label reputation management services.
Although small businesses cannot compete against larger corporations on paid ads since they don't have the budget, they can certainly win on online local search results, which is great since 90% of people search online for local businesses and services near them.
The problem is that most small businesses don't have the time, knowledge, or resources to do their own local SEO. That's where you come in! As a white label marketing agency, you can provide them with the services they need to rank higher on Google and get more website visitors, leads, and customers.
What's great about selling white label marketing software and services is that it's a recurring revenue model, which means that you get paid every month as long as the client continues to use your service. Local SEO and other white label marketing software typically cost small business owners anywhere from $50 per month to $1,000 per month. The more services and products you can sell to your clients, the more you can charge them. This is one of the reasons it's important to offer more than just one white label marketing service.
It's also a very hands-off business model since you're not the one doing the work, but rather you're selling and managing the account.
If you're looking for a high-profit, low-cost business to start, then white label marketing is definitely for you. Now let's talk about how to sell white label marketing software and services.
Getting Started Selling white Label Marketing Software and Services
The first step is to find an excellent white label marketing software provider. There are many different providers, so it's essential to do your research and choose one that offers a good product and has a solid reputation.
Once you've found a reputable provider, the next step is to create an account and order your first batch of software.
After receiving your software, it's time to start marketing it to small businesses. You can do this by cold-calling, emailing, going door-to-door, or setting up a booth at local events and trade shows.
The important thing is to get in front of as many potential customers as possible and let them know about your white label marketing services. Sales is a numbers game, and since you're just focusing on selling while your agency partner does all the work, you want to get your sales numbers as high as possible. Since small business owners desperately need local SEO and marketing services, it's not a challenging sale, but business owners are busy so getting in front of them is the main challenge you will face.
Once you start getting some clients, the next step is to provide them with an outstanding service that will help them grow their business. This means going above and beyond their expectations, providing valuable advice, and always being available when they need you. Since you are outsourcing all the actual work to your white label agency firm partner, you just need to make sure your relationship with your client stays strong by communicating with them from time to time.
If you can do this, then you'll have happy customers who will continue to use your services month after month, and you'll be well on your way to earning a high income from white label marketing.
Different Types of White Label Marketing Software and Services
Now that you know how to get started selling white label marketing software and services let's talk about the different types of software and services you can sell. As we mentioned before, there are many different types of white label marketing software and services that you can sell, such as:
Listings Management Services
Google My Business Services
Social Media Management Services
Reputation Management Services
Review Management Services
We'll break them all down for you below.
White Label SEO Services
One of the most popular white label marketing software and services that you can sell is SEO services. SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs). This is done by using specific keywords and phrases throughout the website's content and optimizing the website's title, description, and other factors.
White label SEO services involve providing these services to clients under your own brand. This means that you would not be responsible for finding the right keywords, optimizing the website's content, and doing everything else necessary to help the client rank higher in SERPs since your white label marketing agency would do this work for you.
White Label Listings Management Services
Another popular type of white label marketing software and services is listings management services. Listings management involves claiming, verifying, and optimizing local business listings on directories like Google My Business, Yelp, and Bing Places for Business. This is important because it helps ensure that potential customers can find the business when they search for it online and helps improve the business's chances of ranking higher in search engine results pages.
White label listings management services involve providing these services to clients under your own brand. You would not be responsible for claiming, verifying, or optimizing the business listings since your white label marketing agency would do this work for you.
Google My Business Services
Google My Business is a free listing that businesses can create to appear in Google's Local Pack, which is the section of Google's SERPs that displays three local business listings. It is this listing that also shows up in Google Maps search results.
Creating and optimizing a Google My Business listing can be time-consuming and difficult, which is why many businesses choose to hire white label marketing agencies to do this for them. Although it can be difficult, the Google Business Profile for a business can be the most efficient way to get more customers since it doesn't cost anything and is where 90% of people are searching. If you can optimize your business profile on Google as a business owner, you are going to outperform your competitors to show up at the top of Google Maps.
Social Media Management Services
As a business owner, you likely know how important social media is for promoting your business. After all, over three billion people use social media worldwide, and nearly 70% of small businesses in the US say that social media has helped them increase their brand awareness.
However, creating and maintaining a strong social media presence can be time-consuming and difficult. This is why many businesses choose to hire white label marketing agencies to do this for them.
White label social media management services involve providing these services to clients under your own brand. You would not be responsible for creating or posting content, engaging with followers, or doing anything else necessary to maintain a strong social media presence since your white label marketing agency would do this work for you.
Reputation Management Services
Another type of white label marketing software and services that you can sell is reputation management services. Reputation management is the process of monitoring, managing, and improving a business's online reputation. This is important because a business's online reputation can significantly impact its success.
For example, nearly 90% of consumers say that online reviews influence their buying decisions, and 72% of consumers say that they will not use a business if it has negative online reviews.
White label reputation management services involve providing these services to clients under your own brand. This means that you would not be responsible for monitoring, managing, or improving the client's online reputation since your white label marketing agency would do this work for you.
White Label Review Management Services
Another type of white label marketing software and service that you can sell is review management services. Review management is similar to reputation management but focuses more on the act of how to get more reviews on Google Maps and other platforms. It's incredibly important for a business to get reviews on Google Maps and other search platforms since 90% of consumers look at reviews when making a buying decision. Not only that, but Google also considers reviews when ranking businesses, so if you're a business owner, you better have tons of reviews on Google Maps. White label review management software can help businesses manage the process of asking customers to leave them reviews online.
Types of businesses that need local marketing services
If you're wondering what types of businesses need local marketing services, the answer is nearly all of them! In today's digital world, nearly all businesses need to have a strong online presence in order to be successful. This is especially true for small businesses and businesses that are new to the area.
Local marketing services can help businesses promote themselves online and reach their target market. Examples of local businesses include:
Health & Wellness Businesses
Beauty & Fitness Businesses
Examples of white label marketing software
A restaurant might buy white label social media manager services from you so they can stop focusing on posting content to their FB, Instagram, Google accounts and instead use that saved time to create new menu items.
A salon might buy white label review management software from you so they can get more reviews on Google Maps so more people will walk in for salon services.
A retailer might buy white label local listings software from you so their store can show up high in search results when someone types into Google "shoe store near me".
A contractor might buy white label local SEO services from you so their business can show up higher on Google Maps searches when users type in "roofing contractor near me" or "paving contractor in Phoenix".
How do you start selling white label marketing software?
Selling white label marketing software is easy. You just need to find a white label SEO firm like Merchynt, which can enable you to sell services without having to do the work quickly. White label marketing agencies can also provide you with the tools and marketing materials to win over potential customers.
Merchynt is a white label marketing agency that helps software companies, business consultants, marketing firms, SEO firms, social media marketers, and many entrepreneurs sell marketing services to small businesses without developing software or hiring any staff.
Merchynt makes it as easy as snapping your fingers to run a marketing agency. By only having to sell marketing services and not do the work yourself, you can focus fully on selling to grow your agency and recurring revenue stream. If you sell one small business on one local SEO package or 10,000 small businesses on 10,000 local SEO services, your workload stays the same since Merchynt will handle everything themselves.
Merchynt's account management team, project managers, local SEO experts, social media managers, and partnership managers will ensure all of your marketing agency needs are met. With an "Excellent" rating on Trustpilot, you can trust that they'll care for your clients.
So what are you waiting for? Start selling white label marketing software and services to small businesses in your community (or country!) today by partnering with Merchynt! Their marketing software can be fully white labeled as yours so your clients will think you have a great online listing and review management platform.