We Beat Google's Latest Update: Here's How
Your Weekly Briefing
We Beat Google's Latest Update: Here's How
Woah! Google just pushed out ANOTHER core update and it is taking the internet by storm. We're hearing left and right that websites are getting significantly less traffic, but you know who isn't.. us! That's right, our website is actually performing significantly better after Google's latest update, and we're going to share our exact strategy with you so you can win over the mighty Google algorithm, too.
You might be asking yourself: "What makes you the authority on website SEO? Don't you only focus on Google Maps SEO?!" First... take a breath; you're coming in hot! It's true that for our clients, we specialize in Google Business Profile management, but to get our own clients, website SEO makes more sense.
To prove it, here are just a fraction of our target keywords currently ranking in the top 10:
GBP management services: #2
GMB white label: #2
White label GMB management: #2
White label GMB services: #2
Google reviews software: #5
Google review tool: #5
White label reputation management software: #7
For reference, we're competing with about 30,000 USA-based digital agencies on these keywords. This is what we did for the past year to rank our website at the top:
Created many pages on our website, each targeting one of these keywords, including the keywords in the H1, title tag, and meta descriptions. (learn more about this in the video below)
Set the URL path of those pages to include those keywords in them (example: merchynt.com/keyword).
Linked to those new pages from main pages on our website.
Submitted those new pages to Google Search Console.
Posted blog updates weekly and longer blog posts monthly. (we repurpose our newsletter as blog posts).
We reached out to industry-specific websites and try to get them to mention us / provide backlinks. Some also naturally mention us from time to time. Speaking of that... want a backlink from our website to yours? If you run a marketing agency this is a great opportunity! We're putting together an Agency Industry Report and can use some more agency's input. All agencies that participate will get a free backlink from the report. Complete our agency report survey here - it only takes a minute.
We keep all our citations in sync and regularly updated (using our own listings management software).
We created many call-to-action paths on our website so that when someone lands on our website, they have many pages and forms to interact with, which shows Google people who searched for a keyword stayed on our page for a while, so they must've liked us. That gets Google to show us more often.
We eat a lot of pizza.
I'm not sure if that last one matters much, but we'll keep doing it to be safe!
You can see, we're not doing anything crazy or "blackhat." We play by Google's rules and continue to put out helpful information that people may like, and Google rewards us. Honestly, it's exhausting work, and it takes over a year to see the results, but if website SEO is your best way to acquire customers, it's worth starting today. Note: if you run a local business, your best option for getting new customers is to optimize your Google Business Profile, not your website. If you don't know why, just reply to this email with your type of business, and we'll explain.
We recently made a video about some basic things local businesses can do to optimize their websites to rank higher quickly. You can do these strategies on your own without knowing SEO or paying a web developer. Watch the video below to see for yourself!
If you manage reviews on many Google Business Profiles you need to try RoboReply. It helped us save hours a day on Google review management.
ProfilePro tip of the week:
Take a video of something related to your business using your cellphone today and upload it to your Google Business Profile in the media section. Don't know what to take a video of? Consider one of your front door walking into your business, your team smiling, a walk around your branded service van, or of you completing a job.
We're Google Business Profile marketing pros. Have you checked out our services?
Google Business Profile management services
Listings/citation management software
Reviews management software
Reputation management software
Google Business Profile SEO AI tool
Bulk Google review responding AI
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
October 2023 - Core Algo Update
August 2023 - Core Algo Update
March 2023 - Core Algo Update
December 2022 - Spam Link Update
You can find details on all algo updates here.