The Local Marketing Mixup | June 28, 2023
Your Weekly Briefing
When was the last time you got a review for your business?
If the answer is "more than a week ago," you're doing something wrong. If your goal is to get more customers for your business or your client's business, you need to get at least one review every week, if not every day.
"But that's very hard for my type of business," you're probably saying. You might not be wrong, but the juice is worth the squeeze since 90% of people pick a business based on how well they rank on Google Maps (which is mainly determined by reviews) and how positive their reviews are. Incase you're reading this before you had your coffee, I'll say it again: NINETY PERCENT!!
Based on our findings from helping thousands of businesses rank higher on Google Maps, it's clear as day that the more frequently you get reviews for your business, the more customers you will get. So, if you're debating which growth strategy to put your time and money behind, we suggest going all in on Google reviews. Here are some creative ways to get reviews every day from customers:
Use software that can automatically ask for one after purchase.
Place stickers around your business with a QR code that brings people to your "leave a review page" on Google. (we have some fun free graphics you can use here) You can add it to your menu, table toppers, receipts, changing rooms, front door, cash register, etc.. You want this QR code wherever your customers are likely to look.
But what if you're not a high-volume business and only work with a few clients at a time? Reviews are still vital for you, so you'll want to find creative ways to engage with more people and provide value in exchange for a review.
For example, if you're a business consultant or realtor, you can exchange free valuations or advice, then afterward ask if they wouldn't mind leaving you a review. If you provide genuine value to your community, they will likely help you in return, even if they are not your full client.
If you still don't want to ask because it's uncomfortable or you're not convinced of their importance, imagine every review you get as being worth the profit you'd make off your average customer multiplied by five. So if you typically earn $100 per customer, each review is worth $500 since they may bring in 5 or more customers.
Wouldn't you ask a slightly uncomfortable (yet not rude or offensive) question for $500?
But wait... there's more! If you build up your Google Business Profile to have hundreds or even thousands of reviews, your profile will be a ranking machine and could be a huge asset when it comes time to sell your business. Getting reviews is truly an investment in your business.
Now go out and get yourself at least one new review today, champ.
Ok, I digress.
Hey, I bet you see those emails from Google asking if you're open on a holiday and just ignore them. Am I right? Well, do yourself a favor and actually take action since it'll help you rank. Who do you think Google will rank higher - a business that ignores them or one that cooperates?
The RoboReply beta waitlist is growing quickly. If you want to use a crazy efficient tool to respond to reviews across multiple Google Business Profiles with the click of a button and a hint of AI, join the waitlist now.
ProfilePro got an update last week which added a few more languages as well as fixed an issue some of you were having that stopped the extension from loading. If you were having issues, please try again now. We're working on some game changing features that will tell you exactly what you can do to rank higher.
Our customers get tons of reviews on autopilot, so if you were feeling the burn on this week's newsletter, you might want to check out our services:
Google Business Profile management services
Listings/citation management software
Reviews management software
Reputation management software
Google Business Profile SEO AI tool
Bulk Google review responding AI
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.