The Local Marketing Mixup | July 5, 2023
Your Weekly Briefing
You're dating your customers whether you know it or not.
You know how when you start dating someone, you're on your best behavior, trying not to let them (or their parents) see your flaws? Well, marketing is just like that. When you start dating, you text all cute to get them interested, you take them out to a meal, and heck, you might even open the car door for them. Then, once you've "landed the deal" and got them as your partner, you still try to have them see you as your best self, right?! "You should never stop dating your partner" - every marriage counselor.
Well, marketing a business is the same way, and the way you continue dating your customer is to continually show them that you're the right business for them.
Most likely, your customer found you doing a local Google search. Your business profile popped up, and they saw that you have a 4.7 on Google. That's a great start. But, if that wasn't enough to get them to introduce you to their friends and family, they might head to your website to learn more about you. (It's no different from creeping on your Insta!) You might think they saw your reviews on the first date, but it's essential to show them again, so add them to your website. Reiterate how hot of a commodity you are! If they request a quote or appointment, show your reviews in those sales funnels as well! But it doesn't end there! People want to know that they made the right decision after making a purchase too, so add reviews to your receipts and email signatures.
Every single interaction you have with a customer is a make-or-break moment, and people want to know they're in good hands before, during, and after a transaction. Give the people what they need by adding your reviews to every single step of your customer journey. It's an easy step to take, and could quickly raise your conversions by 500%.
Getting leads is one thing, but closing the deal is completely different. Go add your reviews everywhere your clients look.
Wish you could respond to a hundred Google reviews across different Google profiles in a personalized way with the click of a button? So do we, which is why we built RoboReply.
Have feature requests for ProfilePro? We're redesigning it now to be more user friendly and also give instructions on exactly what you need to do every week and month to rank your Google Business Profile higher.
We're the type of marketing agency you bring home to your parents. Our best attributes include:
Google Business Profile management services
Listings/citation management software
Reviews management software
Reputation management software
Google Business Profile SEO AI tool
Bulk Google review responding AI
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.