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  • Writer's pictureRachel S

The Local Marketing Mixup | July 19, 2023



Your Weekly Briefing


What do you want?


This week's lesson can be summarized by two sayings: "You don't get what you don't ask for" & "Don't be greedy!"


Of course, as you probably (did not) guess, we're talking about conversion optimization. Most people think getting your Google Business Profile & website to rank #1 is the hard part, and once that's done the business just rolls in. Wrong!


Once you rank high in the search results, you'll get many more visitors to your website, but those visitors don't always mean more customers.


There's a golden rule of thumb when it comes to converting web traffic to customers, and that rule is to only ask for one thing.


So what do you want?


Do you want people to call you for more information? Do you want them to submit a web form so you can contact them? Do you want them to book an appointment online? Do you want them to follow you on Instagram?


Pick the action you want the most, and make that the only thing you ask someone to do on the page you direct all your web traffic to. You heard me right - the only thing you ask someone to do.


If your Google Business Profile is pointing to your homepage, make sure your homepage doesn't have a bunch of calls to action. If it does, clean it up or change your Google Business Profile to point to a landing page.


If you have any amount of traffic on your website, it's easier to double your revenue by improving your conversion rate than by doubling the amount of traffic you're getting. Read that one again and let it sink in.


Here's a great guide on landing page optimization we found that is better than anything we could have put together here.


 



Get in touch if you manage reviews for many different Google profiles. This new tool is going to rock your world!




 



ProfilePro tip of the week:


Publish a Google Business update for your business today. Let us pick a topic, or set the topic to whatever your most important service or product is to help your business rank higher for that keyword.


We have a HUGE update planned... stay tuned for more details!



 

Tired of doing your own marketing? Our passion is helping tired marketers by offering them:


  • Google Business Profile management services

  • Listings/citation management software

  • Reviews management software

  • Reputation management software

  • Google Business Profile SEO AI tool

  • Bulk Google review responding AI

 

Check out our guide on every possible ranking strategy for Google Business Profiles!

How To Rank Business Higher on Google Maps

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.

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