The Local Marketing Mixup | July 12, 2023
Your Weekly Briefing
Are your competitors buying reviews?
Your competitors are buying their good reviews - right? They must be. I mean, it's very hard to get your customers to take a break in their very busy day to click a link, then a button, then another button. So how is your competitor getting so many of them all the time? Are they buying them, or are they working hard for them?
Well, we're likely going to find out soon enough. The FTC just proposed a new rule that would make it illegal for companies to buy or sell fake reviews. In the next 60 days we'll have more details on whether this proposal is approved, and shortly after that we may see some of your suspicious competitors getting fewer reviews, and ranking lower as a result. You can read more about this here. It's worth checking out since the fines can be pretttttey prettttttey hefty! I'm sure this is a relief and not a warning for all of you ;)
In other review news, Bing will start summarizing reviews for products and services in their AI search results to make it easier for potential customers to quickly get the gist of what's good and not without having to read all reviews. It sounds like a pretty useful feature so we may end up seeing this on Google Maps as well.
Not much else going on this week in the world of local marketing, so we'll keep this short!
Wish you could respond to a hundred Google reviews across different Google profiles in a personalized way with the click of a button? So do we, which is why we built RoboReply.
ProfilePro tip of the week:
Upload one new image to your Google Business Profile. That's a great way to show Google you're active and it will also help you rank in local image search results too! It only takes 30 seconds to do and is totally worth it!
Need a hand with local marketing? Here's what we're offering:
Google Business Profile management services
Listings/citation management software
Reviews management software
Reputation management software
Google Business Profile SEO AI tool
Bulk Google review responding AI
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.