Big, small and medium businesses have taken advantage of the facilities Google offers to grow their entrepreneurship organically. One of the main features used by contractors is Google Reviews, an asset that monitors customer behaviour and can help you track your target audience.
Google Reviews are pretty simple: a client visits or purchases from your business writes a comment on their experience, and posts it online. Nonetheless, a plain comment's repercussion on a potential client is not something to ignore. At least 54% of users read at least four to five reviews before visiting a venue, purchasing from a business or booking a holiday. Since customer reviews are a way to boost an enterprise's marketing assets, the influence they have on potential clients is vital.
Though no matter the situation, a business can get good and bad reviews, it is the entrepreneur's responsibility to keep track of the comments made by their clients.
So how to monitor your Google Reviews? Here is how:
Make sure to link your Google Business Profile to Google Maps
Google Business Profile facilitates the process of giving feedback, responding to messages and improving the chance of people finding your business. It matches your social profiles, website, and other directories, allowing customers to locate your business on Google Maps.
In addition, since Maps already has a feature that connects with any mobile phone geolocation asset, Google Profile owners can set automated reminders requesting visitors to evaluate the website's or location's assistance, service and much more after a visit. It allows business owners to create and verify their own data on Google.
Check your reviews tab regularly
On your Google Business Profile home page, where you check aspects like messages, insights, bookings and more, you will find a ‘reviews’ tab. That page essentially shows your review history – the ones you have replied to and the ones that possibly fell through the cracks.
In that section, you will be able to reply to comments, answer previous messages and, most importantly, track how your business is doing and what you can do to contribute to its improvement. Do clients think that your online customer service can improve? Great! Set a plan to work on that; your customers notify you of a failure on your website? Amazing, correct that immediately!
Partner with a Local Marketing Consultor!
We get that businesses are often busy with managing important aspects of their entrepreneurship, and, therefore, they can sometimes neglect to reply to or keep track of reviews. However, a great way to follow these commentaries closely is to deploy them to a Local Marketing Consultor.
Getting customer reviews is easier said than done, but the reality is that the more positive reviews you have, the higher the chances that customers prefer your business to the competitors, and Google selects your website or listing as trustworthy and high-quality
We regularly get our customers to rank within the top 3 positions in local Google Search results - which is where you want to be! Rank in the top 3 or get your money back! Book a free consultation call to get started.