SEO Google My Business: The Best Guide to Improve SEO on Google My Business for Chiropractors
The demand for chiropractors is on the rise. This rise in demand comes with many advantages and some disadvantages. . The national average of almost $40 an hour according to the U.S. Bureau of Labor Statistics. However, there’s no point in having record-high wages if people can’t find your business.
That’s when SEO Google My Business come into play. Improving the SEO of your Google My Business could boost your company’s only presence by increasing visits to your website, and increasing the number of quotes, social media followers and bookings to your services. But first, let’s review what is Google My Business:
What exactly is Google My Business?
Google My Business is a tool that could rapidly help your small business compete with large companies. It gives small businesses the chance to be found through a simple search and showcase helpful information about their physical store or online service area. Since it is a personalised tool, owners can customise data like:
Pictures of the venue
Share contact information
Add business hours
Include your business's website
Google My Business is simply the tool that helps businesses be found and reached out to by their clients.
Picture this: One of your friends, Taylor is starting her own small business. It consists of a Chiropractor centre that focuses on helping patients with unhealthy posture, joint pain and tense muscles. Though they welcome regular clients, they mainly focus on athletes and regularly help them stay on top of their game.
Though they opened up recently, they’ve already joined a local all-girls soccer team and are on the lookout for new potential customers. Taylor’s chiropractic centre is called ‘Osmeostasis’ and she has already set up the social media profiles, website and contact numbers, but how could she help those in need find the service her business provides?
Through the use of keywords.
Still unsure about how Google My Business works? 76% of local searches result in a visit within 24 hours, so book a free consultation to optimize your SEO Google My Business.
What is SEO?
Organic SEO stems from the increase of organic traffic (it's quality and quantity) to a website. The term organic basically refers to unpaid content showing up on the search- engine-results-page or SERPs, while quality traffic denotes the visitors searching for what you offer to them.
Why is SEO important?
SEO can work how vitrines work for shops, they make businesses more visible to the online world. Basically means that means more traffic and more opportunities to convert prospects into customers.
Is there a difference between Traditional SEO and Google My Business’s SEO?
However, the big difference with Google My Business is that GMB shows searchers where and how to visit your business while improving your local SEO. Additionally, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.
We know that by now you’re probably thinking it’s a lot of information to take in; however, let us guide you through this process. Where to start?
How to rank first? A Helpful Guide for Chiropractors:
In a world that keeps evolving into a web-based environment, it is very common to find a thousand results to your inquiry. Yet, there are a couple of ways businesses can guide their customers into finding their companies first. One of them is being clever when trying to stand out amongst other similar businesses.
For instance, if Taylor wanted ‘Osmeostasis’ to attract the attention of athletes and be chosen by them instead of the sports people choosing other businesses, then she will need to analyse how others showcase their businesses, and how they describe the services provided and use that to her advantage.
In other words, optimise her Google Business Profile based on her competitor’s analysis findings and make sure all of her profile’s areas are filled out using targeted keywords or SEO Words.
SEO Google My Business: Let Keyword Optimization lead the way
Keywords or SEO Words are ideas or topics that define what the content you’re trying to advertise is about in our terms, they are words and phrases that searchers enter into search engines, also known as "search queries". This means that they are basically the bridge between people’s inquiries and your content, therefore your business’ goal is to drive organic traffic to your site from the search engine result pages which keywords will help you set a target.
But how to arrange these keywords strategically in your Google My Business?
If people looked up the words ‘Chiropractor Near Me’, the number of results could be endless making it hard for them to decide. Many of the results shown can even include services similar to the ones a Chiropractor can provide, yet their professions can be entirely similar.
1. Add a description
Potential customers can connect with your business through different channels, whether it's social media or your website, it is essential to make them work synchronically. Google Business Profile is basically a tool for free advertising, therefore standing out from your competitors is key.
Providing a detailed description of your business and staple achievements will make clients be attracted to your company, using relevant keywords as well as prioritising marketing strategies (through social media) will boost your online traffic.
Taylor has to pick keywords that represent her business, its purpose and overall, its brand. For example:
‘Osmeostasis’ is a Chiropractic Centre that aids athletes with increasing their flexibility, reducing muscle stiffness and improving their performance while preventing possible injuries, constant pain and discovering the source of their discomfort.
Some of the keywords used in this case are:
Reducing Muscle Stiffness (one of their services)
Improving performance (one of their services)
Source of discomfort (one of their services)
2. Include the keywords on your business name
If Taylor was going to set up her Google My Business profile description for her Chiropractic Centre, then it is essential for her to add the words ‘for athletes’ to her business name. Why? Because her potential clients can set apart the service her business provides compared to others.
Additionally, she could also add her business location.
Fill out all your contact details
One of the most underrated and important parts of your Google My Business is your contact information, which can be a bridge between your business and potential customers. However, sometimes some business owners tend to be misled when it comes to understanding which type of data should be included to connect with others.
Therefore, bare in mind that some of the data that you should include are:
Phone number (that should match the one included on your website)
Short description of your business
Why should you add these contact details to your Google My Business? Here are a couple of reasons:
Google will reward businesses that fill out all attributes.
Nowadays it is vital to detach from other businesses by showcasing what makes your company different and rare. For instance, it is important to list the attributes that compliment the brand of your business such as: being a Chiropractic Centre dedicated to aiding athletes with their performance, injuries, joint pain and other complications; which benefits the athlete's performances.
Additionally, you can add features like ‘make a booking’ or make a reservation for your clients to book an appointment with one of your professionals.
3. Add your products and services
Being specific is not something that should be overlooked by users who are just getting familiar with how Google My Business works, on the contrary, that small detail can come in handy when filling in their Profile information.
In a Business Profile, you may get an option to add the services you offer, along with their descriptions and prices. If your business has multiple categories, group services together into sections under the appropriate category to keep your services organised.
Add a description to each service
Describing a service in Google My Business can be as important as giving a good elevator pitch of your project or business idea. If potential clients don’t understand or don’t have a detailed description of the services your business provides then, they most likely won't contact you or get involved with your company.
A few words can really make a difference when it comes to setting your business apart from competitors, therefore providing clear and concise information about your different services can be beneficial for your brand.
4. Add payment options
If patients book a chiropractic session with one of the professionals they will need different options to complete their payment. For instance, ‘Osmeostasis’ should offer numerous options of payment methods:
PayPal (for take-out and ordering directly from a delivery service app or their website)
Making sure to include the variety of options clients have to purchase an item or acquire a service from their venue will make your business more approachable and will make their experience with your business effortless.
5. Add Photos
Increasing engagement with potential customers is a call for action and a way to boost interaction is: Uploading pictures. A study led by Bright Local demonstrated that enterprises that post photos regularly are more likely to get calls, direction requests and clicks on their website.
Choosing images that represent the brand of your business is fundamental for customers to identify your enterprise. Google Business Profile does have a set of guidelines for each business owner to follow when posting photos, and they can help each organisation target different types of clients.
Nonetheless, including pictures shouldn’t be confused with preferring to use stock photos. In short, your business's personality can be showcased through the pictures you choose to post and, if you happen to have a venue, then they’ll simply be the only way to attract clientele.
Think of pictures as a menu’s entrée or an ice cream display, they catch the eye’s attention, they focus the spotlight on the experience that future clients will have if they choose to visit your venue.
For uploading pictures to your Google My Business it is important to take into account that:
Add a label to each image you upload. E.g: the restaurant’s lobby area/waiting area
Use keywords and add the venue’s location.
However, these uploads can be divided into the following:
Main Photo: this should be a photo of their storefront/front door and more.
Photos: add 3+ more photos, such as the ones they provided. If they provided photos you must upload all of them.
In hindsight: taking these factors into account will make a huge difference in how your business approaches potential clients and reaches its target! Start boosting your online traffic or SEO!
Still, if you’re finding CTA to be quite confusing, Let Merchynt give you a hand.
All businesses (especially local businesses) need help with some form of marketing. The good news is that you don't need to become an expert in every single aspect of digital marketing to scale your marketing business. Instead, you can partner with the right local marketing agency, like Merchynt.
Merchynt has an excellent reputation on Trustpilot and has helped hundreds of local businesses grow by more than 200% a year.