top of page
  • Writer's pictureJustin Silverman

How to Manage Your Google Business Page in 7 Days

business owner contemplating over laptop - manage google business page

Are you struggling to climb the search rankings on Google Maps? A common pain point for many small business owners and agencies is understanding how to manage their Google Business Page effectively to improve their online presence and attract more customers. Tussling with that ubiquitous sea of competitors can be overwhelming, especially when you lack the expertise or resources to optimize your Google Business Profile to its fullest potential.


Managing a Google Business Profile isn’t just about listing your business online - it's so much more. 73% of consumers check Google reviews before visiting a business location, and if you're missing out on this huge chunk of potential customers, it’s high time to take the reins. As Merchynt, we understand this struggle and realize the impact that a well-managed Google Business Page can have on your business.


In this how-to guide, we'll walk you through a seven-day plan on how to effectively manage your Google Business Page and improve your online visibility. From setting up your Google Business Profile to utilizing our ProfilePro service for optimization - we have you covered.


Quick Action Steps:

  1. Claim: Create your Business Profile or manage an existing one on Google Search and Maps

  2. Personalize: Add crucial details including hours, photos, etc. to be discovered by customers near you

  3. Manage: Connect and engage with customers with updates, review responses, and more

Let's take a closer look at these steps in our handy guide ‘How to Manage Your Google Business Page in 7 Days’.


Day 1: Setting Up Your Google Business Profile

Understanding the Basics of Google Business Profile


Google Business Profile, formerly known as Google My Business, is a powerful tool provided by Google for business owners. It allows you to manage how your business appears on Google Search and Maps. Essentially, it serves as your business's online storefront. As Justin Silverman, founder of Merchynt, emphasizes, "An optimized Business Profile can help your business rank higher on Google Maps and on the first page of Google Search results." Therefore, understanding the basics of Google Business Profile is the first step to manage your Google business page effectively.


Creating Your Google Business Profile


Creating a Google Business Profile is a simple and free process. To begin, navigate to Google My Business, click on "Get on Google", and follow the prompts to establish your listing. Start with the official business name before inputting more crucial info like your main business category.


Selecting the most accurate and relevant category for your business is imperative to improve your local SEO. If you're having trouble, Merchynt has a complete guide on how to set up and claim your Google Business Profile.


Verifying Your Google Business Profile


Once you've added all the necessary information (business name, location, operating hours, etc.), it's time to verify your Google Business Profile. Google will ask you to add a location customers can visit. If your business doesn't have a physical storefront, you can simply select 'No' and add your business region instead. Even if you add your home address as a physical address for verification purposes, it won't be listed on Google Maps, so people won't have access to your home address. Google will then mail a card to the address with a verification code to ensure the business is functioning at the designated address.


By the end of Day 1, you will have a fully set up and verified Google Business Profile ready to be personalized and optimized. This is a crucial step in the process to manage your Google business page effectively. Keep tuned for Day 2, where we'll delve deeper into how to personalize your Google Business Profile.


Day 2: Personalizing Your Google Business Profile


Now that we have a set up and verified Google Business Profile, it's time to personalize it. This step is instrumental in showcasing what sets your business apart from others and helps potential customers get to know your business better. Today, we'll focus on adding essential business information, uploading high-quality photos, and setting up your business hours.


Adding Essential Business Information


The first step in personalizing your Google Business Profile is to add essential business information. This includes your business name, address, and contact details. Make sure your business name and address match exactly across all your listings on the web, as inconsistency can negatively affect your Google ranking (Merchynt).


Next, you'll want to add a detailed description of your business. This description should include what you offer, what sets you apart, your history, and any other information that's useful for customers to know. Avoid including URLs or HTML code, and keep the description under 750 characters (Google Support).


Uploading High-Quality Photos


Photos play a crucial role in attracting potential customers to your business. High-quality, relevant images can significantly enhance your business's online presence and make your Google Business Profile more appealing. Be sure to upload pictures that accurately represent your business and match the keywords people might use to find you (Merchynt).


You should include photos of your business's exterior and interior, your products or services, and your staff. Also, don't forget to add your logo, cover photo, and other business photos. All photos should follow Google's guidelines to ensure they are accepted and displayed properly.


Setting Up Your Business Hours


The last essential element to add to your Google Business Profile on Day 2 is your business hours. Clearly indicating your regular and holiday hours can help customers know when they can visit or contact your business. This is particularly important for businesses with physical locations or those that offer services at specific times (Google Support).


You can also set special hours for holidays or other temporary periods, ensuring your customers have the most accurate information about your operation hours.


By the end of Day 2, your Google Business Profile should have a personalized feel that accurately represents your business, making it easier for potential customers to find and connect with you. Tomorrow, we'll dive into how to optimize your profile with Merchynt's ProfilePro to manage your Google business page effectively.


Day 3: Optimizing Your Google Business Profile with Merchynt's ProfilePro


Now that you've personalized your Google Business Profile, it's time to take it a step further. Today, we're focusing on optimization, a key factor in standing out and climbing up the Google rankings. This is where our very own tool, ProfilePro, comes into play.


How ProfilePro Can Help Optimize Your Google Business Profile

ProfilePro is a powerful AI tool that we offer for free. It's trusted by over 7,000 businesses and for a good reason. This tool provides Google Business Profile page optimization with a single click. Imagine having the ability to create authentic, brand-consistent review responses, business updates, and service and product descriptions that hit the SEO sweet spot - all with a single click!

ProfilePro's suggestions are extremely detailed and SEO-optimized to help you manage your Google business page effectively. The tool can even match your brand voice, whether you want it to be funny, sales-y, professional, and more!


In addition, ProfilePro livens up your Google Business posts with eye-catching images created by industry-leading AI. Supporting several languages, including English, French, Spanish, Urdu, Hindi, Dutch, and German, it caters to a wide range of businesses worldwide.


Using ProfilePro to Improve Your Google Business Profile Ranking


Now that you know the power of ProfilePro, let's see how to use it to boost your Google Business Profile ranking.


Firstly, ProfilePro helps optimize your business updates and descriptions. It ensures that your content is SEO-friendly, increasing the likelihood of your profile appearing in relevant search results.


Moreover, it provides suggestions on how to respond to reviews in a brand-consistent manner. Google values businesses that actively engage with their customers, and responding to reviews is a great way to show that.


ProfilePro also suggests eye-catching images for your posts. Visual content is crucial for attracting customers and enhancing your profile's appeal.


By leveraging these features, ProfilePro can significantly improve your Google Business Profile ranking, making it easier for potential customers to find your business.


To conclude, day 3 is all about optimization. Using ProfilePro, you can elevate your Google Business Profile and boost your visibility on Google. Tomorrow, we'll explore how to engage with your customers, a crucial aspect of managing your Google business page.


Day 4: Engaging with Your Customers


After personalizing and optimizing your Google Business Profile, the next crucial step to manage your Google Business Page effectively is engaging with your customers. This interaction includes responding to reviews and using direct messaging for customer communication.


Responding to Reviews and Questions


As a business owner, keep an eye on your reviews. Google Business Profile provides a platform for customers to share their thoughts and experiences about your business. According to research, the more positive reviews you have, the higher the chances that customers prefer your business, and Google recognizes your website or listing as trustworthy and high-quality.


How to Monitor Reviews

To monitor your reviews, regularly check your Google Business Profile. You can see all your reviews, sort them in various ways, and see what words people frequently mention about your business. Google will notify you through email when you receive new reviews. You can either click on the “Read review” link in the email or check the Merchant Panel in your Google Business Profile to go directly to that review to read and reply to the reviewer.


How to Respond to Reviews

Responding to reviews, whether positive or negative, shows that you value your customers and their feedback. If you receive a positive review, thank the customer for their feedback and kind words. If the review is negative, address the issue raised, apologize if necessary, and offer a solution.


Utilizing Direct Messaging for Customer Interaction


Direct messaging is another excellent way to connect with customers and potential customers. You can turn on the message feature in your Google Business Profile, allowing customers to chat with you directly from your business profile on mobile devices.


Remember to create a welcome message that people will see when they first initiate a chat session with you. You can even set up automatic Frequently Asked Questions (FAQs) and create answers for up to 10 frequently asked questions. This feature allows your customers to receive immediate responses to their queries, promoting trust and encouraging engagement.


At Merchynt, we understand the importance of timely responses to messages. Therefore, we advise you to reply to your messages within 24 hours. If you don’t respond within this timeframe, Google could deactivate the message feature from your Business Profile.


In conclusion, engaging with your customers is a crucial part of managing your Google business page. Responding to reviews and utilizing direct messaging are effective ways to connect with your customers, build trust, and promote your business. In the next section, we'll discuss how to promote your business through posts and offers.


Day 5: Promoting Your Business through Posts and Offers


Now that you've set up your Business Profile, personalized it, and started engaging with your customers, it's time to learn how to promote your business directly on your Google Business Profile. A key part to manage Google business page successfully involves sharing posts and offers that can drive more attention and engagement.


Creating Engaging Posts for Your Google Business Profile


Just like on social media platforms, you can post updates directly on your Google Business Profile. These posts can be about anything from special offers and events to new product announcements. They appear in the "Updates" section of your Business Profile and can become more prominent based on search queries .


When you post updates, it not only keeps your profile fresh and engaging but also signals to Google that your business is active and responsive. This activity can boost your visibility in search results, and your Google posts can even appear on Google Maps, providing free advertising for your business.


Here are a few steps to create engaging posts:


  1. Log in to your Google Business Profile.

  2. Click on 'Create Post' or 'Add Update'.

  3. Add relevant information about your update - this could be details about a new product, special event, or exclusive offer.

  4. Include compelling images or videos to make your post visually appealing.

  5. Don't forget to add a call-to-action like 'Learn More', 'Call Now', or 'Visit Website' to guide customers on what they can do next.


Highlighting Special Offers to Attract More Customers


Special offers are a great way to incentivize customers to choose your business. You can highlight these offers directly on your Google Business Profile. This not only attracts new customers but also rewards loyal ones, encouraging them to keep coming back.


To highlight special offers, follow these steps:


  1. Log in to your Google Business Profile.

  2. Click on 'Add Offer'.

  3. Provide details about your offer, such as the terms and conditions, validity period, and any promo codes if applicable.

  4. Add a catchy headline and a compelling description to make your offer stand out.

  5. Include a clear call-to-action that directs customers on how they can avail your offer.


Whether you're posting an update or sharing an offer, the goal is to provide value to your customers and make your business stand out. So, keep your posts informative, engaging, and customer-focused.


At Merchynt, we understand that running a business is time-consuming, and you may not always have time to regularly update your Google Business Profile. That's why we offer a comprehensive Google Business Profile management service to help you keep your profile updated and optimized, so you can focus on running your business.


Join us on Day 6 as we delve into Google Business Profile analysis and insights to understand how customers find your business and how you can improve your profile's performance.


Day 6: Analyzing Your Google Business Profile Performance


Congratulations on making it to Day 6 of your Google Business Profile management journey! You've successfully set up, personalized, optimized, and engaged with your customers through your profile. Now, it's time to dive into the analytics side of things.


Understanding How Customers Find Your Business


The Google Business Profile offers an array of valuable insights that can help you understand how customers are interacting with your business online. These insights include information about how customers found your business, whether through Google Search or Maps, what actions they took after finding your profile, and many more.


To get started with these insights, sign in to your Google account and navigate to your Business Profile. From there, you can access the Insights tab to see a range of data related to your business.


Google Business Profile Insights - manage google business page

This data is invaluable in helping you understand your customers' behaviors and preferences, and in turn, guiding your future business decisions. For example, if you notice that a significant number of customers found your business by searching for a specific product or service, you might consider highlighting that product or service more prominently on your profile.


Utilizing Google Business Profile Insights for Improvement


Now that you know how to find these insights, how can you use them to improve your Google Business Profile?


One way is by regularly monitoring your profile's performance and making necessary adjustments based on the data. For instance, if you notice that your profile views have been declining, it may be time to update your business information, upload new photos, or post more engaging content.


At Merchynt, we understand that analyzing and interpreting these insights can be daunting, especially for small business owners who may not have a background in digital marketing. That's why we offer comprehensive Google Business Profile management services that include regular performance reports and actionable insights to help improve your online presence.


The goal of managing your Google Business Profile is not just to exist online, but to thrive. By understanding and utilizing the insights provided by Google, you can ensure that your business does not just exist, but excels, attracting more customers and driving more sales.


Join us on Day 7 as we wrap up our 7-day journey to manage your Google Business Profile. We will discuss how to maintain your profile with Google Business Pro and the benefits of using Merchynt for your Google Business Profile management needs.


Day 7: Maintaining Your Google Business Profile with Google Business Pro


As we wrap up our 7-day guide on how to manage your Google Business Page, it's crucial we tackle how to maintain your Business Profile. Consistency is key in the digital marketing world, and maintaining an active, up-to-date profile is crucial for ongoing success. This is where Google Business Pro comes in handy.


How Google Business Pro Can Automate Your Google Business Profile Management


Google Business Pro, a service offered by Merchynt, is designed to automate the management of your Google Business Profile. It allows you to keep your profile updated, engage with customers, and monitor your online presence, all without needing to spend hours manually managing these tasks.


Here's how Google Business Pro works:


  1. Automated Google Business Posts: Google Business Pro enables you to publish weekly posts with custom graphics, keeping your profile fresh and engaging.

  2. Business Listing Updates: With Google Business Pro, your business listings across 40+ directories can be updated effortlessly.

  3. Review Management: Google Business Pro helps you respond to your Google reviews and engage with customers through Q&As, helping you build a strong online reputation.

  4. Ranking Improvement Reports: Google Business Pro provides an industry-leading report that shows your ranking improvement by keyword, helping you understand how your online visibility is improving over time.


By automating these tasks, Google Business Pro frees you up to focus on what you do best: running your business.


The Benefits of Using Google Business Pro for Your Business


The benefits of using Google Business Pro go beyond just automation. Here are some key benefits that make it a game-changer for businesses looking to enhance their online presence:


  1. Increased Sales: With Google Business Pro's optimization strategies, you'll see a steady stream of new 5-star reviews and increased sales through more calls, website clicks, and bookings.

  2. Detailed Reporting: Google Business Pro sends you detailed monthly reports that break down how you're ranking for different keywords that matter to your business.

  3. Flexible Commitment: If you're not happy with the service, you can cancel at any time. However, with a 99% retention rate after 30 days, we're confident you'll see the value.


At Merchynt, we understand the importance of a well-managed Google Business Profile. That’s why we designed Google Business Pro to help you optimize and manage your profile without the hassle of doing it all yourself.


In the ever-evolving world of digital marketing, it's crucial to stay ahead of the curve. By using Google Business Pro, you'll ensure that your Google Business Profile is always optimized, up-to-date, and ready to attract new customers.


In conclusion, managing your Google Business Page is a vital task that can significantly impact your business's online visibility and success. With the right tools and strategies in place, you can transform your Google Business Profile into a powerful marketing asset. At Merchynt, we're always here to help you on this journey!


Conclusion: The Power of Effective Google Business Profile Management


Managing a Google Business Profile is a crucial element in today's digital landscape. It's not just about having a profile; it's about continually optimizing it to engage, attract, and convert potential customers. The effort you put into managing your Google Business page can have a profound impact on your business success, from increased visibility in search results to a boost in customer engagement and ultimately, sales.


The Impact of Google Business Profile on Your Business Success


Proactive management of your Google Business Profile can significantly enhance your business's visibility, credibility, and customer engagement. It's not just a platform to provide basic business information; it's a marketing tool that allows you to showcase your unique offerings, interact with customers, and gain invaluable insights into customer behavior. It can make a world of difference in driving more traffic to your website or physical location, and ultimately increasing your sales.


Why Choose Merchynt for Your Google Business Profile Management Needs


At Merchynt, we understand the intricacies of managing a Google Business Profile. We have built our award-winning services and software to help businesses like yours rank higher on Google Maps, attract more customers, and optimize your online presence. From our Google Business Profile management service to our AI SEO Chrome extension, we offer a range of solutions tailored to different business needs.


For businesses with multiple profiles to manage, we offer our AI Google Review Responding Software, which allows you to respond to hundreds of reviews across multiple profiles in seconds. We also provide a white-label option for agencies wanting to offer our services under their own brand.


In conclusion, leveraging a Google Business Profile management software like Merchynt is crucial for business success in the digital age. It's not merely about managing your profile. It's about optimizing it to attract, engage, and convert customers. At Merchynt, we're committed to helping you achieve this goal.


Comments


bottom of page