Local Marketing Mixup Newsletter - May 31, 2023
Your Weekly Update Wednesday, May 31, 2023
Your reviews aren't Superman, you know.
Let's talk about the customer journey today and why even though 90% of people pick a business based on reviews, your reviews alone are not going to grow your business.
For 90% of people, the customer journey when looking for a local business starts on Google with a search like "SERVICE near me" or "restaurant in CITY." From there, they interact with the top few choices Google displays on Search or Maps and most likely click over to the business with the highest reviews. In some cases, they'll call, book an appointment, or get driving directions right from your Google Business Profile. However, if it's a more complex transaction, they may visit your website for additional information or validation. If needed, they may even email for more information before booking an appointment or purchasing. Typically, the more expensive the service or products you're selling are, the more time a buyer will take to decide, the more research they will do, and the more touch points they'll have with your business.
So, you got them over to your website thanks to your good reviews, but that's not where customers stop judging you! When they visit your website, they'll want it to look modern and have the necessary information. Then, when they want to book an appointment, they'll like it automated through a simple booking tool. Finally, when they exchange emails with you, they'll lose confidence in your business if your business email ends in @gmail.com.
Potential customers judge you throughout the sales cycle. Getting a nice looking website, an appointment booking tool, and a professional email address is easy to do, and can cost as little as $50 per month. Considering businesses spend thousands of dollars monthly on sales and marketing activities, it's worth a few extra dollars to increase conversions.
If you need recommendations for any of these things, get in touch, and we'll be happy to point you in the right direction. Given we work with thousands of small businesses, we keep our ears low to the ground to pick up what works and what doesn't.
Are you using ProfilePro to get your Google Business Profile to the top of local search results?
ProfilePro, our AI Chrome extension for Google Business Profile management, has crossed 2k users and is still picking up steam like an out of control snowball. It's even been featured on some of the top AI news forums! We're thrilled to announce a new feature in public beta - AI image creation. Now, when you use ProfilePro to write a Google Business update/post you can also generate an AI graphic to go alongside it. Posting once per week will help you rank higher, so don't forget to do that this week.
New Product Announcement
We've caught the AI bug and the only cure is to keep building new products that will help marketers and small business owners optimize their businesses. We're about 4 weeks away from completing our yet to be named new product which is going to revolutionize the way you respond to reviews on Google. Currently, you need to go one by one responding (using ProfilePro to help of course!). Our new product will let businesses and agencies respond to all reviews in bulk using extremely personalized responses for each one. If you're interested in learning more, get in touch and stay tuned in future newsletters.
Summmmmmerrrrtimeeeee and the marketing's easy. We offer vacation inducing services such as:
Google Business Profile management services
Listings/citation management software
Reviews management software
Reputation management software
Google Business Profile AI tool
Automated Google review responder (coming soon)
The best part? Everything can be 100% white-labeled
Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.