Local Marketing Mixup Newsletter - May 17, 2023
Your Weekly Update Wednesday, May 17, 2023
What if Google Bard actually works?
Five months ago people assumed ChatGPT would destroy Google's Search business, and it still seems like AI will majorly disrupt how people receive answers to their questions. I've been playing a lot of Chess recently, which got me thinking about the epic ChatGPT vs. Google battle from all angles. Will the dark Knight ChatGPT topple the mighty King Google?
Let's assume for a second that Google uses its pawns (Gmail, Search, Maps, Sheets, Shopping, etc.) to force the adoption of its AI to its billions of users, and that to keep Google Search traffic from going to ChatGPT they more prevalently shows Bard search results in Google SERPS. What does that mean for websites?
Google has access to billions of product listings, millions of business profiles, and all the information on the internet. They can easily show the best three suggestions for any imaginable search type. They've also been moving towards enabling more transactions directly inside Google Search, which would remove users' need to go to a website to buy something or make an appointment.
So the question is - if Google displays Bard search results as the top item in all searches, what is a website even good for, and will the best websites be structured how they are today?
It's somewhat far-fetched, but if Chess teaches me anything, it's that even a Pawn can topple a King, sometimes you need to sacrifice your pieces for the greater mission, and your opponent may be thinking more steps ahead of you. There are an estimated 10 to the 120th power possible moves in a Chess game. One of those moves might be Google killing off websites as we know them.
On a separate note...
We don't focus much on social media management since we like to stay in our local marketing bubble, but if you're looking for a modern guide to Social Media management / reputation management, you can find Hootsuite's newest guide here.
ProfilePro is growing in users and features every day! Did you know we can now:
- Include reviewers names in review responses
- Give service & product descriptions
- Answer questions asked by customers
Our next version will include (drum roll please...)
- The ability to generate AI images to use alongside your business posts!
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Don't let your competitors out strategize you when it comes to local marketing. We offer:
Google Business Profile management services
Listings management software
Reviews management software
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Google Business Profile AI tool
The best part? Everything can be 100% white-labeled
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Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.