Your Weekly Update Wednesday, Mar. 8, 2023
Backlinks, Backlinks, Backlinks... don't help like they used to
Welcome back to our weekly newsletter, where we share the latest local SEO and Google Business Profile marketing strategies and tips. We know you're all looking to stay ahead of the game, and we've got you covered with the latest insights.
Why You Should Rip Up Your Backlink Strategy
Ranking well on Google locally used to be as simple as buying a bunch of backlinks from other websites and pointing them to your website or Google Business Profile. But times have changed, and Google's algorithms have become more sophisticated. Now, building tons of backlinks is not only ineffective, but it can also harm your ranking. If Google can scan an image and immediately know what it's about, where it was taken, and if it's ever been posted online before, they don't even need to get out of bed to know that the 100 new backlinks that you purchased for $25 are trash.
The Power of High-Quality Backlinks
What Google does like, is high-quality backlinks from high-domain sites and other websites they deem to be authoritative. But how can you get those backlinks? It's quite simple. You can earn them by subscribing to HARO and helping a reporter out when they have a question you're an expert in, buying them from high-quality backlink suppliers (only do DA40+ ones), as well as publishing press releases from time to time about notable stories in your business or industry to generate an authoritative buzz online.
Don't Forget About Google Sheets, Forms, and Sites
Most people don't think to use Google Sheets, Google Forms, or Google Sites as a place to build high-quality backlinks, but they are there, available, and free to do. You can learn more about this strategy on YouTube. Here's a video we found about it.
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Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.