Local Marketing Mixup Newsletter - March 1, 2023
Your Weekly Update Wednesday, Mar. 1, 2023
Don't put too much stock into it
Stock photos can be a lifesaver – right? Well, not always.
If you're looking for imagery for your Google Business Profile & updates, you actually want to avoid stock images and anything that isn't original. This is because Google will be able to detect that those images aren't yours, defeating the purpose of uploading them in the first place.
This can hurt your business profile's authority on Google, especially if you're a common offender. Business Profiles should only contain original content, plain and simple.
Here are some original photos you may want to include on your profile:
Exteriors and interior shots of the business
Product photos
Service trucks
Common areas and rooms
Team photos
Hey! We're your local marketing team:
Google Business Profile management services
Listings management software
Reviews management software
Reputation management software
The best part? Everything can be 100% white-labeled
Check out our guide on every possible ranking strategy for Google Business Profiles!
We're one newsletter closer to releasing our new GBP automation tool. If you're not on the edge of your seat yet, get there!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
Google pushed out an update to their reporting APIs, which means our monthly reports will need to change with them. Don't worry, though - we've got you covered!
You can find details on all algo updates here.