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  • Writer's pictureRachel S

Local Marketing Mixup Newsletter - March 1, 2023

Your Weekly Update Wednesday, Mar. 1, 2023

Does using stock images hurt your ranking? Yes!
Does using stock images hurt your ranking? Yes!

Don't put too much stock into it

Stock photos can be a lifesaver – right? Well, not always.

If you're looking for imagery for your Google Business Profile & updates, you actually want to avoid stock images and anything that isn't original. This is because Google will be able to detect that those images aren't yours, defeating the purpose of uploading them in the first place.

This can hurt your business profile's authority on Google, especially if you're a common offender. Business Profiles should only contain original content, plain and simple.

Here are some original photos you may want to include on your profile:

  • Exteriors and interior shots of the business

  • Product photos

  • Service trucks

  • Common areas and rooms

  • Team photos

Hey! We're your local marketing team:

  • Google Business Profile management services

  • Listings management software

  • Reviews management software

  • Reputation management software

  • The best part? Everything can be 100% white-labeled

Check out our guide on every possible ranking strategy for Google Business Profiles!

We're one newsletter closer to releasing our new GBP automation tool. If you're not on the edge of your seat yet, get there!

Google Updates You Should Know About

Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:

You can find details on all algo updates here.


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