Local Marketing Mixup Newsletter - June 7, 2023
Your Weekly Update Wednesday, June 7, 2023
AI will decide if your business lives or dies.
You know how Google can determine whether your business lives or dies based on where they rank you online? Well, AI will have even more power. You might want to start buddying up with your good friends Bard and ChatGPT before it's too late! (ok, that's a bit dramatic... you have some time)
Don't believe me AI SEO is going to be important for local SEO? Bard is now asking for the ability to track users' locations so they can provide more relevant local results:
Let's explain some basic changes you need to make for AI SEO.
Today, when a user searches for a business in Google (like 90%+ people do), they type in some keywords, and Google shows businesses its already categorized based on a plethora of information they have - like websites, Google Business Profiles, the anchor text on backlinks, and more.
Well, with large language models (LLMs) such as Bard & GPT, the game changes a bit for SEO. Simply put, instead of gathering a holistic view of your business, they only know what it is based on how it's written online.
An LLM like Bard will look at your website and profiles on sites like Google, Facebook, and YellowPages and try to understand what you are based on your business description. If you are marketing an Italian restaurant and your business description is "family owned since 1998" you're not going to show up in a search result for "Italian restaurant near me". You're more likely to show up when someone asks: "what is family owned since 1998?". You'll want to tidy up your description so it starts with "Maggios is an Italian restaurant in Philadelphia" so that the AI knows exactly what you are.
Furthermore, it's becoming more important than ever to have consistent business listings online. Continuing with Maggio's, let's say on Google their name is "Maggio's" on Yelp it's "Maggio's Italian" and on Facebook it's "Maggio's Restaurant". (we see these naming issues all the time!) An AI will not know these are the same businesses since each business name differs. Google does an OK job figuring that out today based on addresses and phone numbers, but LLMs cannot yet. To help an AI recognize your business and rank you, make sure you use the same business name and description across all your online profiles.
Don't worry if you haven't done all this yet, you have some time before AI local search results are widely used. AI is changing the marketing and SEO world fast, and we'll keep sharing our findings with you!
Have you tried out ProfilePro's newest feature of being able to generate images for posts using AI? It's pretty cool! Last we checked it had 2,999 downloads, so you can be lucky 3,000!
Download ProfilePro Chrome Extension
Have tons of reviews to respond to?
We mentioned our new bulk Google review responding product in last week's email and the response we got was incredible. If you are looking for a way to respond to many Google reviews at once, even across different businesses, then get in touch and we can give you a sneak peak.
Our solutions can help you market your business for both legacy & AI search engines. Here's what we've got:
Google Business Profile management services
Listings/citation management software
Reviews management software
Reputation management software
Google Business Profile AI tool
Automated Google review responder (coming soon)
The best part? Everything can be 100% white-labeled
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Check out our guide on every possible ranking strategy for Google Business Profiles!
Google Updates You Should Know About
Google updates their algos regularly, and we check and then digest them for you. Here are the latest ones local marketers should know about:
You can find details on all algo updates here.